The Goldie Action Figure Doll Promotes Innovation and Creativity
Laura McQuarrie — November 8, 2014 — Life-Stages
References: goldieblox & gizmodiva
With so many of its toys designed to be dynamic, GoldieBox has finally introduced an action figure doll that can keep up with whatever a creative young mind can create.
Goldie is a doll that's more about taking action than sitting on a shelf and looking pretty. Goldie wears a pair of practical purple overalls and a pair of sneakers, so that she can freely move her articulated hands, shoulders, hips and knees. The GoldieBlox Zipline Action Figure comes with a guide on how to put together a 13' zipline, so that Goldie can start breaking in some of the tools she comes with, like a mini wrench.
Physically, the doll is designed to promote a positive body image and in terms of personality, you can see that Goldie has a determined smirk on her face, ready to tackle challenges without being afraid of mistakes.
Goldie is a doll that's more about taking action than sitting on a shelf and looking pretty. Goldie wears a pair of practical purple overalls and a pair of sneakers, so that she can freely move her articulated hands, shoulders, hips and knees. The GoldieBlox Zipline Action Figure comes with a guide on how to put together a 13' zipline, so that Goldie can start breaking in some of the tools she comes with, like a mini wrench.
Physically, the doll is designed to promote a positive body image and in terms of personality, you can see that Goldie has a determined smirk on her face, ready to tackle challenges without being afraid of mistakes.
Trend Themes
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Stem-inspired Dolls — Opportunity for toy manufacturers to create more dolls that encourage young girls to explore STEM and inspire creativity in their personal projects.
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Articulated Action Figures — Opportunity for toy companies to create a new line of poseable and articulated action figures for young children to play and learn from.
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Female Empowerment Toy — Opportunity for companies to create empowering dolls that promote strong women role models for young girls.
Industry Implications
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Toy Industry — Toy manufacturers can capitalize on creating dolls and action figures that promote creativity, empowerment, and STEM learning for children.
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Education Industry — Educational companies can use toys such as GoldieBox to encourage creativity and promote STEM education for young children.
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Media and Entertainment Industry — The promotion of strong female characters in media and entertainment can inspire toy manufacturers to create dolls and toys that reinforce this positive messaging.
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