Category
Lifestyle
Assisted Choices
Trend cluster
Category
Expressive
Altercation
Argumentative ads appeal to a consumer's instinctual sense of inquiry.
2.8
Trend score
Trend
What is the Expressive Altercation trend?
Expressive Altercation: With brands commonly putting a positive spin on their products through encouraging and uplifting techniques, consumers are often left questioning whether the product is truly represented through these favorable means. Argumentative ads and brawling commercials provide a sense of reality through displaying personal reactions and thoughts, combining intriguing altercations with a consumer's instinctual need to question ideas.
Trend themes
Themes within the Expressive Altercation trend
Three behaviours holding the trend together01
Argumentative Ads
Brands are using argumentative ads for displaying personal reactions and thoughts to provide a sense of reality and intriguely altercation.
02
Humorous Brawling Commercials
Humorous brawling commercials help in promoting various products and can be used as a disruptive innovation opportunity to create a low-cost marketing campaign with a higher ROI.
03
Rude Ads
Creating rude ads with a humorous tone to contrast with the traditional heartwarming or positive ads can be an appealing way to attract consumers and showcase how the product stands out in the industry.
Industry implications
What the Expressive Altercation trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketers and advertisers can use these trends to create low-cost but effective marketing campaigns with a higher ROI to attract consumers and gain a competitive edge in the industry.
For
Entertainment
The humorous element of these trends can be used disruptively in the entertainment industry to create engaging and amusing content, which can attract more viewership and increase revenue.
For
Insurance
Insurance companies can use brawling or fight-based ads to showcase how their services can protect their customers in real-life situations, which can appeal to customers looking for differentiators in the industry.
Trend signals
Trend signals for Expressive Altercation
Trend score 2.8 out of 10, from popularity 50%, activity 25%, freshness 8%.
Popularity50%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expressive Altercation trend
6 featured examples from Apr 11, 2013 to Feb 26, 2014CategoryLifestyle
Marriage-Testing Beer Campaigns
Heineken’s ‘The Negotation’ Pits Couples Against
Creating innovative advertising campaigns for alcoholic beverages to maintain consumer engagement.
CategoryPop Culture
Street Brawling Insurance Ads
A Turkish Insurance Company Makes a Street Fighter Commercial
Insurance companies can leverage creative and viral ads to stand out in the market and attract customers.
CategoryPop Culture
Crude Fried Chicken Ads
This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
Disruptive opportunity for fast food chains to create unconventional and attention-grabbing marketing campaigns.
CategoryTech
Geeky Argument Settling Ads
Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
Partnering with well-known comic book experts to promote video games creates an opportunity to leverage their expansive knowledge base to attract and engage with passionate comic…
CategoryMarketing
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
Disruptive innovation can emerge by creating innovative features that specifically target the preferences of Android and iOS users.
CategoryTech
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
Opportunity for disruptive innovation in manufacturing processes and materials to create smartphones that challenge Apple and Samsung.
