Expressive Altercation

Argumentative ads appeal to a consumer's instinctual sense of inquiry

Implications - With brands commonly putting a positive spin on their products through encouraging and uplifting techniques, consumers are often left questioning whether the product is truly represented through these favorable means. Argumentative ads and brawling commercials provide a sense of reality through displaying personal reactions and thoughts, combining intriguing altercations with a consumer's instinctual need to question ideas.
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
835,971 Total Clicks
Apr 13 - Feb 14
Mild
MarketingCommercials
Featured Examples
Marriage-Testing Beer Campaigns - Heineken’s ‘The Negotation’ Pits Couples Against
SCORE 2.4
Untested 1,213 Clicks Pub: May 23, 13
Marriage-Testing Beer Campaigns
Heineken’s ‘The Negotation’ Pits Couples Against
Heineken noticed that furniture shopping can be a harrowing test for a couple’s relationship and exploited that fact in its latest commercial ‘The Negotiation.’ Using hidden cameras, Heineken... [More]
Street Brawling Insurance Ads - A Turkish Insurance Company Makes a Street Fighter Commercial
SCORE 3.7
Mild 624 Clicks Pub: Feb 26, 14
Street Brawling Insurance Ads
A Turkish Insurance Company Makes a Street Fighter Commercial
In what is probably the greatest advertisement for car insurance ever, Turkish company Anadolu Sigorta made an awesome Street Fighter commercial that is currently going viral online. While the... [More]
Crude Fried Chicken Ads - This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
SCORE 3
Mild 556 Clicks Pub: Dec 4, 13
Crude Fried Chicken Ads
This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
Whenever the Christmas holidays come around, there are bound to be an increase of heartwarming ads popping up everywhere and fast food restaurant chain Kentucky Fried Chicken has created a hilarious... [More]
Geeky Argument Settling Ads - Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
SCORE 3.2
Mild 405 Clicks Pub: Apr 11, 13
Geeky Argument Settling Ads
Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
If there’s anything that geeks love it’s spirited comic book debates, and there are few geeks more enthused about comic book debates than Kevin Smith and Jason Mewes of Jay and Silent... [More]
Smartphone Smackdown Commercials - The Windows Phone Fight Ad Features a Samsung-Apple Brawl
SCORE 2.4
Untested 458 Clicks Pub: Apr 30, 13
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
Apple and Samsung lovers may want to brace themselves before watching the Windows Phone fight ad. The commercial spot, which is set at a wedding divided by those who use Samsung smartphones and... [More]
Smartphone Brawl Videos - The Smartphone Wars is Re-Created in Hilarious Fashion
SCORE 3
Mild 408 Clicks Pub: May 24, 13
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
The smartphone wars between Galaxy and iPhone are something that everyone with a smartphone can relate to. The commercial for the Nokia Windows Phone showcases an over-the-top display of physicality... [More]
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