Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Heineken’s ‘The Negotation’ Pits Couples Against

 - May 23, 2013
References: adverblog
Heineken noticed that furniture shopping can be a harrowing test for a couple’s relationship and exploited that fact in its latest commercial ‘The Negotiation.’ Using hidden cameras, Heineken filmed couples arguing over a situation that was pre-engineered by the producers of this campaign.

In ‘The Negotiation,’ Heinken inspires strife among couples by challenging the men to convince their wives to buy two expensive plastic stadium seats. In order to motivate the men, two tickets to the UEFA Champions League were promised for winning.

With the stage set, Heineken threw in even more obstacles to make the task more challenging. Actors posing as couples were thrown in to put pressure on the situation. If the men were successful in convincing their significant others to purchase the seats, a football-like scene was staged to celebrate the victory. Televisions turned on with live hosts discussing the couple’s victory complete with instant replays.