When it comes to food and fashion, one of the great things about brand partnerships is that one easily inspires the other. These examples of designers teaming up with well-known food brands (and vice versa) are fantastic examples of how ordinary food products can become as coveted as a luxury designer item, or how a garment can adopt the look, feel and flavors of a food brand.
Some perfect examples of food-fashion brand partnerships include The Lounge & Bar at the Ritz-Carlton teaming up with Jimmy Choo for a line of designer cocktails, Pepsi partnering with Del Toro for a relaxed and fun line of sneakers, or Heineken pairing up with denim and bag retailers to further its reach in the lifestyle category to go beyond drinking.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 81%
Freshness 8%
