Filed under strange and perhaps slightly creepy (or touching, depending on a person's perspective), creative soul Karl Lagerfeld has commissioned a life-sized chocolate statue of his male model muse, Baptise Giabiconi. Made to promote the ice cream brand Magnum, which the designer directed a commercial staring Giabiconi and Rachel Bilson, it was created by chocolate artist Anya Gallaccio, who is known for her chocolate room.
Incredibly detailed, right down to the Chanel model's chiseled abs and lush hair, the chocolate statue is quite the tribute. Yet if the model is as delicious in real life as he is as a chocolate statue, it is no wonder that Lagerfeld has kept him close by his side for so long.
What Makes This Trend Stand Out
- Life-size Edible Statues
- Opportunity in creating custom, edible life-size statues for promotional purposes
- Edible Art
- Opportunity in creating edible art that is detailed and visually appealing
- Food as Advertising Medium
- Opportunity in using food as a medium for advertising and marketing purposes
Sectors Adopting This
- Food and Beverage
- Opportunity in the food and beverage industry to create unique edible products for promotional purposes
- Advertising and Marketing
- Opportunity in using edible products as a marketing strategy within the advertising industry
- Art and Design
- Opportunity in the art and design industry to create edible art pieces for display and promotional purposes
