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Pepsi Branches into Fashion with a Team-Up with Del Toro Footwear

 - May 28, 2014
References: pepsico & hypebeast
As Pepsi tries to keep its stake in the pop beverage empire, it has recently begun to venture into new marketing sectors like footwear with a collaboration with fashion brand Del Toro. The Pepsi x Del Toro 2014 Capsule collection creatively fuses Pepsi's iconic blue, red and white colors with Del Toro's stylish sneaker silhouettes.

The Capsule collection playfully draws on Pepsi's iconic packaging without being too noticeable. The high-top sneakers, called 'Chukkas,' are made with genuine leather and feature a stylish thick white sole. There are several different prints to choose from and all of them infuse the iconic Pepsi colors with outlandish geometric prints. The vibrant design of the Pepsi x Del Toro Capsule collection could be the fresh start Pepsi needs to get back into the game.