Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,528 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,528 cutting edge ideas.

Collaborative Soda Shoes

Pepsi Branches into Fashion with a Team-Up with Del Toro Footwear

— May 28, 2014 — Fashion
As Pepsi tries to keep its stake in the pop beverage empire, it has recently begun to venture into new marketing sectors like footwear with a collaboration with fashion brand Del Toro. The Pepsi x Del Toro 2014 Capsule collection creatively fuses Pepsi's iconic blue, red and white colors with Del Toro's stylish sneaker silhouettes.

The Capsule collection playfully draws on Pepsi's iconic packaging without being too noticeable. The high-top sneakers, called 'Chukkas,' are made with genuine leather and feature a stylish thick white sole. There are several different prints to choose from and all of them infuse the iconic Pepsi colors with outlandish geometric prints. The vibrant design of the Pepsi x Del Toro Capsule collection could be the fresh start Pepsi needs to get back into the game.
Trend Themes
1. Collaborative Fashion Collections - The collaboration between Pepsi and Del Toro in creating the Pepsi x Del Toro Capsule collection showcases the trend of brands teaming up to create unique and innovative fashion collaborations.
2. Branding Through Product Diversification - Pepsi's venture into the footwear industry is an example of how companies can expand their branding efforts by diversifying their product offerings and entering new markets.
3. Iconic Packaging-inspired Designs - The use of Pepsi's iconic blue, red, and white colors in the Pepsi x Del Toro Capsule collection highlights the trend of incorporating recognizable branding elements into product designs, creating a unique and visually appealing aesthetic.
Industry Implications
1. Fashion Retail - The collaboration between Pepsi and Del Toro demonstrates the potential for fashion retailers to partner with non-traditional brands to create innovative and limited-edition collections.
2. Beverage Manufacturing - Pepsi's foray into the footwear industry suggests opportunities for beverage manufacturers to expand their brand presence by entering unrelated product markets and leveraging their brand equity.
3. Consumer Goods Packaging - The use of Pepsi's packaging design elements in the Pepsi x Del Toro Capsule collection highlights the potential for consumer goods packaging companies to collaborate with fashion brands, providing unique branding opportunities for both industries.
6.1
Score
Popularity
Activity
Freshness