Official Imagery for the Jarritos x Nike SB Dunk Low Arrives from Nike
Nike recently confirmed the launch of the Jarritos x Nike SB Dunk Low back in November, sharing a colorful iteration inspired by the Mexican soda. Its intricacy starts with a base made of light gray leather and hemp overlays. Jarritos' distinctive green can be seen at the Swooshes, co-branding, and rubber outsole. At the same time, the matching orange is employed as contrast stitching at the midsole and appears on branding materials, a tiny section of the outsole, and branding elements.
Beginning with a Jarritos jug spilling its contents toward the heel, branding details include a tongue design that incorporates both brands and branding on the heel that says "NIKE" and "JARRITOS" across the two shoes. The pair is completed with tear-away layers that reveal an orange base beneath the Swooshes and overlays.
Image Credit: Nike, hypebeast, nike
Beginning with a Jarritos jug spilling its contents toward the heel, branding details include a tongue design that incorporates both brands and branding on the heel that says "NIKE" and "JARRITOS" across the two shoes. The pair is completed with tear-away layers that reveal an orange base beneath the Swooshes and overlays.
Image Credit: Nike, hypebeast, nike
Trend Themes
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Soda-inspired Fashion — The trend of incorporating popular soda branding into fashion and accessories presents an opportunity for disruptive innovation in the fashion industry.
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Collaboration Sneakers — Collaborations between brands in the fashion and footwear industry, like Jarritos and Nike, offer the opportunity for disruptive innovation in the way brands and products are marketed.
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Sustainable Leather Alternatives — The use of hemp overlays in conjunction with leather in fashion products, like the Jarritos x Nike SB Dunk Low, presents an opportunity for disruptive innovation in the footwear and sustainable materials industries.
Industry Implications
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Fashion — The incorporation of soda branding and pop culture references offers disruptive innovation opportunities in the fashion industry.
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Footwear — Collaboration sneakers and use of sustainable materials in footwear present opportunities for disruptive innovation in the footwear industry.
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Sustainable Materials — The use of hemp as a leather alternative presents disruptive innovation opportunities for sustainable materials within the footwear and fashion industries.
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