Nike recently confirmed the launch of the Jarritos x Nike SB Dunk Low back in November, sharing a colorful iteration inspired by the Mexican soda. Its intricacy starts with a base made of light gray leather and hemp overlays. Jarritos' distinctive green can be seen at the Swooshes, co-branding, and rubber outsole. At the same time, the matching orange is employed as contrast stitching at the midsole and appears on branding materials, a tiny section of the outsole, and branding elements.
Beginning with a Jarritos jug spilling its contents toward the heel, branding details include a tongue design that incorporates both brands and branding on the heel that says "NIKE" and "JARRITOS" across the two shoes. The pair is completed with tear-away layers that reveal an orange base beneath the Swooshes and overlays.
Image Credit: Nike, <a rel='nofollow' href='https://hypebeast.com/2022/12/jarritos-nike-sb-dunk-low-fd0860-001-photos-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.nike.com/ca/'>nike</a>
What Makes This Trend Stand Out
- Soda-inspired Fashion
- The trend of incorporating popular soda branding into fashion and accessories presents an opportunity for disruptive innovation in the fashion industry.
- Collaboration Sneakers
- Collaborations between brands in the fashion and footwear industry, like Jarritos and Nike, offer the opportunity for disruptive innovation in the way brands and products are marketed.
- Sustainable Leather Alternatives
- The use of hemp overlays in conjunction with leather in fashion products, like the Jarritos x Nike SB Dunk Low, presents an opportunity for disruptive innovation in the footwear and sustainable materials industries.
Sectors Adopting This
- Fashion
- The incorporation of soda branding and pop culture references offers disruptive innovation opportunities in the fashion industry.
- Footwear
- Collaboration sneakers and use of sustainable materials in footwear present opportunities for disruptive innovation in the footwear industry.
- Sustainable Materials
- The use of hemp as a leather alternative presents disruptive innovation opportunities for sustainable materials within the footwear and fashion industries.
