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Designer Yogurt Cups

Christopher Straub's Yoplait Packaging Assumes Fashion-Minded Style

— March 2, 2015 — Marketing
The launch of this designer yogurt packaging was a clever move for the dairy market in America. While the probiotic-rich food is eaten and enjoyed by all sorts of people who have access to it, one of the major demographics is middle-aged women with interests in slim waistlines. Yoplait offers a range of specific products that target this group, using imagery, colors, naming and commercials that entice them. Now, the company has teamed up with Christopher Straub of Project Runway to do up a line of fashionable yogurt containers.

The fashion designer inverted the shape of the cups to better mimic the flaring form of a dress. The suggestions of frills, sequins, patchwork and embroidery are apparent within the graphic schemes of the six limited edition, bringing style that has gone on to influence the creation of Yoplait gowns.
Trend Themes
1. Designer Yogurt Packaging - Opportunity for designers to create innovative and stylish packaging for yogurt products.
2. Fashion-inspired Food Packaging - Disruptive innovation opportunity to incorporate fashion elements in food packaging to attract niche demographics.
3. Collaborations with Fashion Designers - Potential for partnerships between food brands and fashion designers to create unique and fashionable product designs.
Industry Implications
1. Food Packaging Industry - Opportunity for food packaging companies to innovate and offer more visually appealing and stylish packaging options for different food products.
2. Dairy Industry - Disruptive innovation opportunity to tap into the fashion-minded consumer segment by creating fashionable dairy products and packaging.
3. Fashion Industry - Potential for fashion brands and designers to expand their collaborations and extend their influence into unconventional product categories like food packaging.
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