The Dolce & Gabbana and Magnum collaboration celebrates the 25th anniversary of the iconic ice cream brand. Both the fashion house and the frozen treat manufacturer are symbols of Italian excellence and are recognized worldwide for their quality products.
Teaming up, the Italian brands are introducing a bold new ice cream flavour and packaging design by Domenico Dolce and Stefano Gabbana, set to launch in the Summer of 2014. This bold new flavour mixes soft vanilla ice cream with a layer of sweet white chocolate that features a dark chocolate and crushed pistachio center.
The unique Dolce & Gabbana and Magnum ice cream bar comes packaged in a patterned box that is decorated with Sicilian Zagara orange blossoms, emerald pear plants and juicy coral fruits. The Limited Edition ice cream will be available in stores this coming June.
Why This Trend Is Growing
- Collaboration Marketing
- Opportunity for fashion and food brands to collaborate on unique products and packaging designs.
- Limited Edition Marketing
- Creating a sense of exclusivity and urgency by offering limited edition products.
- Flavor Innovation
- Exploring new and bold flavor combinations to attract customers and differentiate from competitors.
Industries Being Reshaped
- Fashion
- Fashion brands can collaborate with food brands to create exclusive product offerings and leverage their brand image.
- Food & Beverage
- Food brands can work with fashion brands to introduce unique flavors and packaging designs to attract customers.
- Packaging
- Packaging companies can offer innovative and eye-catching designs for collaboration projects between fashion and food brands.
