Trend cluster
Category

Secondary
Sleep

Contemporary beds reflect the growing demand for aesthetics over comfort.

Travel Layover LoungersSleek Swaying DaybedsBeautiful Braced BedsBare-Boned Day BedsTufted Geometric Daybeds

Trend

What is the Secondary Sleep trend?

Secondary Sleep: With life constantly moving at an increasingly fast rate, individuals are turning to more strategic household products and techniques to help make time for other activities. Not necessarily focusing on comfort or relaxation, contemporary beds seek to provide temporary and visually pleasing places to sleep. This illustrates a growing demand for products that serve to enhance other facets of life.

Trend themes

Themes within the Secondary Sleep trend

Three behaviours holding the trend together
01

Aesthetics Over Function

Contemporary beds seek to provide visual appeal over comfort, reflecting a trend towards emphasizing aesthetics in household products.

02

Compact Design

Furniture and bedding designed for occasional use emphasize storage and portability, reflecting a trend towards compactness and efficiency in living spaces.

03

Advanced Sleep Technology

New sleep technology products and systems focus on optimizing sleeping conditions, reflecting a trend towards prioritizing health and wellness in daily life.

Industry implications

What the Secondary Sleep trend means for industry

Where the trend changes the playbook
For

Furniture Manufacturing

Furniture manufacturers can explore designs that emphasize aesthetics and portability for modern living spaces.

For

Home Decor

Companies in the home decor industry can offer customers lightweight and portable bedding and furniture for temporary living arrangements.

For

Health and Wellness

Companies in the health and wellness industry can invest in developing innovative sleep technology to help people optimize their sleeping conditions for better health.

Trend signals

Trend signals for Secondary Sleep

Trend score 3.9 out of 10, from popularity 45%, activity 64%, freshness 8%.

Popularity45%
Activity64%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Secondary Sleep trend

6 featured examples from Oct 3, 2012 to Feb 6, 2014