Trend cluster
Category

Refined
Attractions

An adult need for play prompts more mature amusement options.

Underground Theme ParksIconic Cartoon Theme ParksDisaster-Themed Park RidesParadise Theme ParksDisney Rat Fan Attractions

Trend

What is the Refined Attractions trend?

Refined Attractions: With the responsibilities of adulthood often resulting in stress and anxiety, a need for instant release has prompted more mature amusement options to provide a temporary distraction from reality. Adult theme parks combine modern cultural references with the youthful allure of rides and attractions, offering sources of entertainment that combine mature references with the desire to revert back to a more lively, uninhibited time.

Trend themes

Themes within the Refined Attractions trend

Three behaviours holding the trend together
01

Adult Theme Parks

Adult theme parks combine modern cultural references with the youthful allure of rides and attractions, offering sources of entertainment that combine mature references with the desire to revert back to a more lively, uninhibited time.

02

Iconic Cartoon Theme Parks

Iconic cartoon theme parks aim to bring favorite childhood memories to life with fun & engaging rides and attractions based on popular cartoon characters and franchises.

03

Disaster-Themed Park Rides

Disaster-themed park rides offer visitors a chance to experience and relive historical events in an interactive and immersive way.

Industry implications

What the Refined Attractions trend means for industry

Where the trend changes the playbook
For

Amusement Parks

Amusement parks have an opportunity to incorporate adult-geared themes and attractions to cater to a more mature audience, in addition to expanding their current offerings.

For

Entertainment Industry

The entertainment industry has an opportunity to license popular cartoons and franchises to theme parks for the creation of engaging and memorable attractions.

For

Historical Tourism

Historical tourism can use disaster-themed park rides and experiences to create a more engaging and immersive learning environment for visitors.'

Trend signals

Trend signals for Refined Attractions

Trend score 4.0 out of 10, from popularity 54%, activity 58%, freshness 8%.

Popularity54%
Activity58%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Refined Attractions trend

6 featured examples from Apr 23, 2012 to Feb 24, 2014