After over two decades of TV life, a Simpsons theme park will be hitting Universal Studios Florida. A Springfield expansion of the famous theme park will be ready and open for business by the end of Summer 2013.
The Simpsons theme park will feature attractions like Moe's Tavern, Krusty Burger, Android's Dungeon, Cletus' Chicken Shack and Duff Brewery. Park-goers will be able to walk around the streets of Springfield as if they'd been magically transported into their favorite cartoon.
A new ride called Kang & Kodos’ Twirl ‘n’ Hurl will be included in the Simpsons expansion at Universal, as well as a Simpsons ride. With authentic Krusty Burgers and Duff Beers in hand, Simpsons fans won't want to leave their haven of Springfield-made products and Simpson-themed rides. It will truly be a must-see experience.
Key Themes Behind This Trend
- Cartoon Theme Parks
- Opportunity for other popular cartoons to create themed parks and bring their characters to life.
- IP Mergers
- Opportunity for media companies to partner and merge intellectual property to create immersive experiences.
- Interactive Attractions
- Opportunity for theme parks and attractions to create interactive experiences with popular fictional universes.
Where This Applies
- Amusement Parks
- Amusement parks can expand their audience and increase revenue by partnering with popular franchises and creating themed attractions.
- Media and Entertainment
- Media and entertainment companies can expand their reach by partnering with amusement parks to create immersive experiences for their fans.
- Hospitality
- Hotels and resorts can partner with amusement parks to create themed experiences that attract visitors and increase bookings.
