With 'Shrek 5' officially in development, fans can get their Shrek fix by heading to Universal Studios Florida’s DreamWorks Land for the viral Shrek pretzel – aka the 'Shrekzel.'
As you might have guessed from the name, the new Shrekzel is a soft pretzel in the shape of Shrek's ogre face. The pretzel is not overly cooked and is perfectly salted, so you get a slight crunch on the outside, but a pillowy soft interior. The pretzel also comes paired with some swampy green cheese, which actually tastes much better than it sounds (the green hue comes from the use of spinach powder).
The new Shrekzel can be ordered from the Swamp Snacks stand at Universal Studios Florida’s new DreamWorks Land.
Image Credit: Rachel Chapman
Why This Trend Is Growing
- Character-themed Food Items
- Character-themed food items like the 'Shrekzel' create branded culinary experiences, merging fandom with gastronomy in a novel manner.
- Novelty Pretzels
- Innovative pretzel designs, exemplified by the Shrek-shaped pretzel, introduce artistry in traditional snacks, appealing to both taste buds and visual aesthetics.
- Green-tinted Edibles
- Green-tinted edible products, using natural colorants like spinach powder, blend visual uniqueness with health-conscious ingredients in eye-catching food presentations.
Industries Being Reshaped
- Theme Park Concessions
- Theme parks leverage unique food offerings like the 'Shrekzel' to enhance immersive experiences and increase visitor engagement.
- Animation Merchandise
- The fusion of animation and culinary arts through items like character-shaped foods offers new promotional avenues within the animation merchandise industry.
- Specialty Food Products
- Specialty food products, including whimsical pretzels and themed snacks, expand the boundaries of traditional food markets with experiential and novelty-driven offerings.
