The Disneyland Paris Ratatouille themed ride and restaurant is going to be tres magnifique. The Fall 2014 Disney ride will be called L’Aventure Totalement Toquée de Remy. The 2007 Disney-Pixar film about the adorable cooking rat is going to be made into a larger-than-life attraction. The rollercoaster ride and family restaurant will focus on the main character Remy. The restaurant menu will be made from Remy’s point of view.
The character famed French chef Paul Bocuse will make an appearance in the restaurant. The ride is set in the film's restaurant ‘Chez Gusteau.' The ride itself will take visitors on a wild oversized rat car ride while being chased by the film's antagonist Chef Skinner.
The Disney Paris Ratatouille themed attraction will surely receive an outstanding response from Disney fans and visitors in Fall 2014.
What Makes This Trend Stand Out
- Themed Attractions
- Disneyland Paris' Ratatouille attraction shows the potential for creating immersive fan experiences based on popular films and franchises.
- Character-based Menu
- Disney's decision to create a restaurant menu from the perspective of Remy, the film's main character, highlights the potential for character-driven food and beverage offerings.
- Ip-based Rides
- The L'Aventure Totalement Toquée de Remy ride demonstrates the potential for creating immersive, IP-based experiences for visitors to theme parks and other entertainment venues.
Sectors Adopting This
- Theme Parks
- Theme parks can leverage IP-based attractions, immersive dining experiences, and character-driven merchandise to create loyalty and attract visitors.
- Film Franchises
- Film franchises can expand into themed attractions, food and beverage offerings, and other immersive experiences to deepen engagement with fans and drive revenue.
- Consumer Products
- The success of Ratatouille-themed merchandise and dining offerings can inspire consumer products companies to create character-driven products that resonate with fans and collectors.
