Motivational Marketing

Inspiring ad campaigns help create an emotional link with consumers

Implications - With the amount of ads and commercials that consumers are faced with on a daily basis, creating one that will actually induce a response can be difficult. Inspirational campaigns that feature uplifting stories and tales of conquering struggles provide sentimentally touching concepts that consumers can't help but connect with, combining heartfelt circumstances with the need for more genuine methods of marketing.
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
98,660 Total Clicks
Jun 15 - Oct 15
Untested
MarketingLifestyleCommercials
Featured Examples
Snow-Filled Sportswear Ads - The Nike Snow Day Campaign Encourages People to "Get Out Here"
SCORE 4.1
Average 162 Clicks Pub: Oct 30, 15
Snow-Filled Sportswear Ads
The Nike Snow Day Campaign Encourages People to "Get Out Here"
Every year, people face a lack of motivation to stay active outdoors during the winter months; but the Nike Snow Day commercial reminds people just how much it used to be as a kid. Embracing the... [More]
Motivational Tea Commercials - Lipton's Summer Stories Hope to Inspire Spontaneity and Adventure
SCORE 3.6
Mild 290 Clicks Pub: Jun 4, 15
Motivational Tea Commercials
Lipton's Summer Stories Hope to Inspire Spontaneity and Adventure
In partnership with the global filmmaking community MOFILMS, Lipton Ice Tea created a series of Summer Stories that aim to reiterate the importance of engaging the world around us and embracing a... [More]
Humanized Fitness Ads - GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
SCORE 3.8
Mild 173 Clicks Pub: Sep 18, 15
Humanized Fitness Ads
GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
GoodLife has released a series of commercials for the gym’s new humanized fitness ads. The ingenious marketing campaign is built on the everyday struggles of busy people attempting to make... [More]
Inspirational Scholarship Ads - This Buick Achievers Spot is an Emotional Intro to the Program
SCORE 1.3
Untested 348 Clicks Pub: Jul 8, 15
Inspirational Scholarship Ads
This Buick Achievers Spot is an Emotional Intro to the Program
Released to celebrate the graduation of the first four scholarship recipients, this poignant commercial for GM’s Buick Achievers program is a highly emotional portrait of one of the 2015... [More]
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