Inspiring ad campaigns help create an emotional link with consumers
Implications - With the amount of ads and commercials that consumers are faced with on a daily basis, creating one that will actually induce a response can be difficult. Inspirational campaigns that feature uplifting stories and tales of conquering struggles provide sentimentally touching concepts that consumers can't help but connect with, combining heartfelt circumstances with the need for more genuine methods of marketing.
Trend Themes
1. Emotional Storytelling - Creating sentimentally touching concepts that consumers can't help but connect with.
2. Humanizing Marketing - Incorporating real people and their experiences into ad campaigns to make it connect with a broad audience.
3. Seasonal Marketing - Leveraging on the changing seasons and introducing new products/campaigns to motivate and inspire consumers.
Industry Implications
1. Advertising - Incorporating humanizing and emotional storytelling techniques in creating ad campaigns that resonate with a broad audience.
2. Fitness - Motivational campaigns that connect with consumers at a personal level to promote fitness services/product.
3. Sports Apparel - Seasonal campaigns to promote sports apparel and equipment with a focus on motivating consumers to stay active even during difficult weather conditions.
3 Featured, 27 Examples:
149,755 Total Clicks
Date Range:
Feb 14 — Oct 15
Trending:
Untested
Consumer Insight Topics:
