Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intentionally
Unappetizing
A fixation on the eating experience sparks a focus on shocking cuisine.
4.8
Trend score
Trend
What is the Intentionally Unappetizing trend?
Intentionally Unappetizing: Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media.
Trend themes
Themes within the Intentionally Unappetizing trend
Three behaviours holding the trend together01
Shock Value Food
Food is being taken to the extreme as consumers search for unique and unforgettable experiences.
02
Unconventional Desserts
Desserts are being reimagined as artists and bakers take inspiration from unusual sources.
03
Morbid Confectionaries
Dark and eerie imagery and themes are entering the world of sweets and desserts.
Industry implications
What the Intentionally Unappetizing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can innovate by creating new, bold food options for consumers looking for something unique.
For
Art and Design
Artistic expression is being infused into how food is created and presented.
For
Retail and E-commerce
Companies can capture consumers' attention by offering niche and unconventional food options through online stores.
Trend signals
Trend signals for Intentionally Unappetizing
Trend score 4.8 out of 10, from popularity 72%, activity 64%, freshness 8%.
Popularity72%
Activity64%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Intentionally Unappetizing trend
6 featured examples from May 8 to Sep 17, 2014CategoryLifestyle
Repulsive Delicacy Photos
The 'Invasive Species' Photos Show Dishes Made from Rodents & Insects
The culinary arts industry can take advantage of incorporating invasive species into their menus, offering a new and exciting dining experience.
CategoryLifestyle
Monster Cakes
Artist Christine McConnell Creates Terrifying Desserts Dressed as a 50s Housewife
Opportunity for bakeries and restaurants to offer unconventional desserts to cater to the demand for experiential and visually striking food experiences.
CategoryLifestyle
Reptilian Watermelon Art
This Watermelon Sculpture Looks Like an Sinister Alligator
Opportunity to add value to the food presentation experience through fruit and vegetable art.
CategoryLifestyle
Strange Scorpion Pizzas
The Calgary Stampede Will be Serving Scopions as a Pizza Topping
Restaurants and eateries can capitalize on the demand for unique and daring food choices like scorpion pizza toppings to create a memorable and distinctive dining experience for c…
CategoryLifestyle
Bloody Medieval Cakes
PurPlePete24 Created a Game of Thrones Cake that is Intricately Detailed
Bakeries can capitalize on the trend of detailed edible art by offering custom cake designs inspired by popular TV shows, drawing in customers who want unique and visually stunnin…
CategoryLifestyle
Creepy Cranium Chocolates
Blackchocolateco Makes Chocolate That Resembles an Anatomical Skull
Disruptive innovation opportunity: Introduce unique and unconventional chocolate products to differentiate from traditional offerings and attract novelty-seeking customers.
