Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Gore
A heightened appreciation for gruesome imagery prompts macabre confectionery treats.
2.3
Trend score
Trend
What is the Edible Gore trend?
Edible Gore: As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Trend themes
Themes within the Edible Gore trend
Three behaviours holding the trend together01
Dark Food
The rise of dark pop culture prompting macabre-themed food creations.
02
Subversive Edibles
The use of food creations as a form of expression for consumers seeking to pay tribute to TV shows and darker holiday seasons.
03
Gory Aesthetics
An openness to shocking aesthetics in society, especially in the context of visually unsettling yet edible food.
Industry implications
What the Edible Gore trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
Opportunity for businesses in the food industry to experiment with unconventional themes and break away from traditional culinary norms.
For
Entertainment Industry
Potential for collaborations between TV studios and food businesses to create immersive and innovative experiences for fans.
For
Event Planning Industry
Potential for event planning businesses to cater to a growing demand for unconventional, macabre-themed parties and events.
Trend signals
Trend signals for Edible Gore
Trend score 2.3 out of 10, from popularity 25%, activity 35%, freshness 8%.
Popularity25%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Gore trend
4 featured examples from Jul 3, 2013 to Oct 16, 2014CategoryLifestyle
Hyperrealisitc Serial Killer Cakes
This Dexter Morgan Cake Lets Fans Consume Their Favorite Killer
The baking and pastry industry can embrace hyperrealistic cake designs to offer unique and personalized creations for special occasions or themed events.
CategoryLifestyle
Edible Horror Farms
Miss Cakehead is Hosting Her Annual 'Cakeageddon' for Halloween
Explore new and creative ways to offer immersive experiences for event attendees.
CategoryLifestyle
Blood Splatter Cookies
These Creepy Treats are Best Served at Halloween Parties
Innovative food products and baking supplies can cater to the demand for unique and visually appealing treats.
CategoryLifestyle
Bejeweled Candy Skulls
These Intricate Sugary Skulls are Surprisingly Edible
Bakeries can capitalize on the trend of edible art by creating beautiful and creative desserts that not only taste good but are visually stunning.
