Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anatomical
Obsession
Brands turn to bodily references to merge eccentricity with shock value.
4.6
Trend score
Trend
What is the Anatomical Obsession trend?
Anatomical Obsession: With consumers unimpressed and mistrusting of mass-produced products, brands are turning to vivid anatomical themes to elicit more of a uniquely eccentric appeal. Images of the human body offer both shock value and familiarity. This battles mistrust of cold, inanimate objects directly by personifying products.
Trend themes
Themes within the Anatomical Obsession trend
Three behaviours holding the trend together01
Anatomical Themes in Products
Anatomical references and designs in the production of products provides opportunities for brands to elicit more uniquely appealing shock value.
02
Novelty Educational Products
Novelty educational products like anatomical socks provide an opportunity for consumers to combine fun and learning when using a product.
03
Comically Anatomical Accessories
As shown by Instalegs, comically anatomical accessories provide an opportunity to make use of social media trends and promote smartphone accessories.
Industry implications
What the Anatomical Obsession trend means for industry
Where the trend changes the playbookFor
Product Design
Brands in product design can incorporate anatomical references and themes to create both unique and more marketable products.
For
Educational Products
Educational products can add novelty elements like anatomical charts and tools to create more fun and interactive learning experiences.
For
Smartphone Accessories
Smartphone accessory manufacturers can create unique comically anatomical accessories to appeal and cater to social media trends.
Trend signals
Trend signals for Anatomical Obsession
Trend score 4.6 out of 10, from popularity 70%, activity 60%, freshness 8%.
Popularity70%
Activity60%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anatomical Obsession trend
4 featured examples from Jan 7 to Dec 5, 2013CategoryUnique
Leggy Smartphone Attachments
Instalegs are a Comically Anatomical Smartphone Accessory
The Instalegs craze demonstrates a lucrative market for novel smartphone accessories that businesses can tap into for innovation opportunities.
CategoryArt & Design
Anatomically Correct Wines
Gift Your Heart with the 'Blood of Grapes' Wine
Packaging industry can explore creative and unconventional designs to differentiate products in the market.
CategoryUnique
Bone-Revealing Socks
The Anatomical Chart Company Has Created a Pair of Shockingly Fun Socks
The fashion industry can capitalize on the trend of anatomically correct socks by incorporating education-based designs into clothing lines.
CategorySpecial
Macabre Writing Utensils
Create Evil Works of Art with These Bone Pens
Manufacturers and retailers in the stationery industry can capitalize on the demand for unique and unconventional writing tools like bone pens.
