Brands turn to bodily references to merge eccentricity with shock value
Implications - With consumers unimpressed and mistrusting of mass-produced products, brands are turning to vivid anatomical themes to elicit more of a uniquely eccentric appeal. Images of the human body offer both shock value and familiarity. This battles mistrust of cold, inanimate objects directly by personifying products.
Trend Themes
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Anatomical Themes in Products — Anatomical references and designs in the production of products provides opportunities for brands to elicit more uniquely appealing shock value.
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Novelty Educational Products — Novelty educational products like anatomical socks provide an opportunity for consumers to combine fun and learning when using a product.
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Comically Anatomical Accessories — As shown by Instalegs, comically anatomical accessories provide an opportunity to make use of social media trends and promote smartphone accessories.
Industry Implications
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Product Design — Brands in product design can incorporate anatomical references and themes to create both unique and more marketable products.
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Educational Products — Educational products can add novelty elements like anatomical charts and tools to create more fun and interactive learning experiences.
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Smartphone Accessories — Smartphone accessory manufacturers can create unique comically anatomical accessories to appeal and cater to social media trends.
