Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Decorative
Expression
Consumers turn to chalkboard decor as a means to express personal creativity.
4.3
Trend score
Trend
What is the Decorative Expression trend?
Decorative Expression: As a method to stand out from the ordinary, consumers look to eclectic outlets of expression to showcase their personal tastes. Chalkboard decor offers consumers the chance to express themselves through customized visual designs, easily allowing for adjustment based on mood. This illustrates a growing demand for expressive features in everyday life.
Trend themes
Themes within the Decorative Expression trend
Three behaviours holding the trend together01
Personalized Decor
As consumers seek to stand out, personalized decor is increasingly popular, such as using chalkboard paint.
02
DIY Gardening
DIY gardeners are looking for ways to label and organize their gardens with customizable chalkboard planters instead of plastic labels.
03
Collaborative Workspaces
Offices are becoming more creative and less traditional by adding chalkboard walls to encourage collaboration and inspire creativity among staff.
Industry implications
What the Decorative Expression trend means for industry
Where the trend changes the playbookFor
Home Decor
Given the popularity of DIY decor and personalized home designs, businesses in the home decor industry should consider offering customizable products.
For
Gardening/Landscaping
Companies in the gardening industry can offer customizable pots and planters to DIY gardeners looking for a unique way to label their plants.
For
Interior Design/Architecture
Businesses in architecture and interior design should consider incorporating chalkboard walls and other playful and inspiring design elements into modern workspaces to encourage collaboration and creativity.
Trend signals
Trend signals for Decorative Expression
Trend score 4.3 out of 10, from popularity 42%, activity 79%, freshness 8%.
Popularity42%
Activity79%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Decorative Expression trend
4 featured examples from May 3, 2013 to Sep 16, 2014CategoryArt & Design
Blackboard Workspace Decor
Evernote App's California Office Encourages Collaborative Thinking
Interior designers can explore new ways to incorporate collaborative design elements and inspiring decor into office spaces.
CategoryArt & Design
Playful Customizable Domiciles
The Style is in the Details of This Swedish Home
Disruptive innovation opportunities in creating customizable homes with meticulously designed rooms.
CategoryArt & Design
DIY Chalkboard Planters
This DIY Tutorial Explains How to Convert Plant Pots into Chalkboards
The DIY chalkboard planter trend presents an opportunity for businesses in the home and garden industry to offer innovative planters and related products.
CategoryArt & Design
Sophisticated Chalkboard Furniture
The Matchbox Table Will Appeal to Children and Adults
The home decor industry can explore the market demand for furniture that combines a playful vibe with elegant design, catering to families who want to maintain a sophisticated aes…
