Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Social
Media
Users rebel against social media to show disdain for its ubiquitous nature.
4.6
Trend score
Trend
What is the Anti-Social Media trend?
Anti-Social Media: While the number of users on social networks continues to rise, those who negate the usage of the tools are making opinions heard by spoofing and shaming the interactions that have become commonplace in society. The surge of anti-social media followers highlights the spastic nature of millennial demographics and an insatiable tendency to gravitate towards counterculture ideas.
Trend themes
Themes within the Anti-Social Media trend
Three behaviours holding the trend together01
Counterculture Reaction on Social Media
The rising trend of millennials rejecting mainstream social media is creating opportunities for businesses to tap into diverse audiences with unconventional preferences.
02
Humorous Anti-Social Media Content
The trend of creating humorous and ironic content around social media overuse is growing, providing opportunities for businesses to reach audiences with a relatable message.
03
Anti-Social Media Advertising
The trend of using social media to promote unplugging from social media itself is increasing, offering opportunities for brands to appeal to consumers who want to disconnect from the digital world.
Industry implications
What the Anti-Social Media trend means for industry
Where the trend changes the playbookFor
Social Media Marketing
Brands can use counterculture movements and ironic content to appeal to unconventional audiences on social media platforms.
For
Humorous Content Creation
Content creators can tap into the growing trend of anti-social media humor to reach audiences with a relatable message.
For
Physical Book Retailing
Anti-social media book ads can attract consumers who are seeking to disconnect and offer opportunities for bookstores to promote physical reading materials.
Trend signals
Trend signals for Anti-Social Media
Trend score 4.6 out of 10, from popularity 80%, activity 51%, freshness 8%.
Popularity80%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Anti-Social Media trend
4 featured examples from Oct 19, 2013 to Mar 4, 2014CategoryUnique
Online Friendship-Testing Stunts
Greg Benson Goes Out to Visit His Real Life Facebook Friends
The Real-Life Facebook experiment is disruptive innovation in the media industry, as it presents revenue opportunities for reality/prank TV series and YouTube channels.
CategoryFashion
Ironic Social Media Shirts
People Who Hate People Who Over Tag Should Wear the Hashtag T-Shirt
There are opportunities for fashion companies to launch lines of ironic, humorous, and blunt apparel that resonates with millennial and Gen Z consumers.
CategoryMarketing
Anti-Social Media Book Ads
Norlis' Book Ad Campaign Cleverly Arranges Book Titles
Bookstores and other literary companies can use this campaign to promote their products and encourage people to read instead of solely relying on screens.
CategoryPop Culture
Anti-Tweeting Spoof Songs
Chescaleigh's Song About Twitter is Set to No Doubt's 'Don't Speak'
Opportunities to produce and distribute humorous social media parody content.
