Social media networks have spawned a variety of rituals and memes that have gone viral across the Internet; Jimmy Fallon enlisted the help of his friend, Justin Timberlake, to engage in one such ritual through a hashtag conversation. That's right. The two entertainers have joined forces to visualize the hashtag life in an utterly hilarious way.
Essentially demonstrating what a Twitter conversation would sound like in real life, this hashtag conversation covers a range of topics that follow a stream of consciousness narrative. From cookies to age to the Ninja Turtles, their hashtag conversation impressively covers a lot of ground. Already considered a classic skit, it somehow has not gotten old. This is a testament to the hashtag life.
Why This Trend Is Growing
- Viral Rituals
- Disruptive innovation opportunities can arise from creating new and engaging viral rituals that capture the attention of social media users.
- Hashtag Conversations
- There is potential for disruptive innovation in developing new ways to visualize and make hashtag conversations more entertaining and relatable.
- Stream of Consciousness Narrative
- Disruptive innovation can be found in creating new forms of storytelling that incorporate a stream of consciousness narrative similar to hashtag conversations.
Industries Being Reshaped
- Entertainment
- The entertainment industry can explore disruptive innovation opportunities by incorporating viral rituals and hashtag conversations into their content.
- Social Media
- There is potential for disruptive innovation in the social media industry by creating platforms or features that enhance hashtag conversations and viral rituals.
- Content Creation
- The content creation industry can benefit from disruptive innovation by developing new formats and techniques that utilize stream of consciousness narratives.
