Starbucks and Twitter have teamed up to launch Tweet-a-Coffee, a new way to send coffee via social media. The service lets you send coffee using nothing but your Twitter account, a Starbucks account and a credit card. Once you link your Starbucks account with your Twitter and credit card, you can begin sending coffee using only tweets.
To send coffee, all you need to do is tweet @tweetacoffee and your friend's handle. Your friend will be given $5 to use at Starbucks and you'll gain brownie points as a caffeine savior. Tweet-a-Coffee is certainly one of the most unique ways to send a gift and is in line with other social media services (Facebook, for example) that have recently begun making it easier to give gifts.
Why This Trend Is Growing
- Social Media Gift Giving
- Exploring new ways to use social media for gift giving, specifically through a seamless experience using an existing social media account.
- Mobile Payment Integration
- Incorporating mobile payment methods into social media platforms as a form of easy payment and gift giving.
- Personalized Gifting
- Using social media to create a more personalized gifting experience by allowing users to send the gift of their choice and message in one seamless transaction.
Industries Being Reshaped
- Retail Industry
- Exploring new ways to incorporate social media and mobile payments into a retail setting to increase client engagement and drive sales.
- Marketing Industry
- Leveraging social media to increase brand awareness, reach a wider audience, and promote streamlined, personalized gift giving options.
- Technology Industry
- Developing new social media and mobile payment technologies to improve the user experience and simplify the process of gift giving and payment via social media platforms.
