Upcycled eyewear satiates consumer demand for sustainable fashion choices
Implications - Moving beyond one-for-one campaigning, brands are taking a new approach by offering recycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy. Decreasing cost for manufacturers while still maintaining brand appeal, upcycled fashion offers the consumer a rich story behind an otherwise ordinary product, which in turn helps positively reinforce the purchase and creates a cult following that's traditionally unattainable by corporately manufactured styles.
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