Category
Lifestyle
Assisted Choices
Trend cluster
Category
Recycled
Sight
Upcycled eyewear satiates consumer demand for sustainable fashion choices.
4.6
Trend score
Trend
What is the Recycled Sight trend?
Recycled Sight: Moving beyond one-for-one campaigning, brands are taking a new approach by offering recycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy. Decreasing cost for manufacturers while still maintaining brand appeal, upcycled fashion offers the consumer a rich story behind an otherwise ordinary product, which in turn helps positively reinforce the purchase and creates a cult following that's traditionally unattainable by corporately manufactured styles.
Trend themes
Themes within the Recycled Sight trend
Three behaviours holding the trend together01
Upcycled Fashion
Offering upcycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy creates a cult following and positively reinforces the purchase.
02
Environmentally conscious materials
Using environmentally conscious materials like recycled skateboards, vinyl records and bamboo creates an eye-catching product that offers ideal support.
03
Sustainable Business Ethos
Consumers want an economical alternative, but would still like to have some of the familiarity of standard products. Eco Optics offers a contemporary style, an eco advantage, and a sustainable business ethos ready for the future.
Industry implications
What the Recycled Sight trend means for industry
Where the trend changes the playbookFor
Fashion & Apparel
Upcycling old, forgotten or discarded materials into unique fashion statement pieces encourages eco-conscious and fashion-savvy consumers to opt for sustainable fashion choices.
For
Eyewear
Creating eyewear from recycled materials like old skateboards, vinyl records, and bamboo not only provides a unique fashion statement but also promotes sustainability.
For
Sustainability
Sustainability is not just a trend but also a way for businesses to contribute to a better environment, reduce waste, and create a positive impact on communities.
Trend signals
Trend signals for Recycled Sight
Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%.
Popularity72%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Recycled Sight trend
4 featured examples from Jun 4 to Aug 27, 2013CategoryEco
Vinyl Record Eyewear
Vinylize Eyeglasses Repurposes Old Records into Wearable Fashion
Disruptive innovation opportunity in the eyewear industry to incorporate unconventional materials like vinyl records into frame designs.
CategorySocial Good
Contemporary Recycled Eyewear
Eco Optics Offers Chic Styles That Are Made From Recycled Materials
Eyewear companies can incorporate sustainable and eco-friendly practices to appeal to environmentally conscious consumers.
CategoryEco
Upcylced Wooden Shades
These Recycled Eyewear Shades are Ideal for Eco-Conscious Beach Bums
The fashion industry can benefit from incorporating recycled materials and sustainable practices to meet the increasing demand for eco-conscious products.
CategoryEco
Upcycled Skateboard Eyewear
Sk8Shades Produces Hand-Made Eyewear in a Garage in South Africa
There is an opportunity to create unique, eco-friendly eyewear products like Sk8Shades' upcycled sunglasses within the eyewear industry.
