The 'How Sochi Does Social' infographic from Offerpop provides some insight into the Sochi social media stats from this year's Winter Games. The games are not yet over, but so far, social engagement has not exceeded that of London's.
Canada has earned a gold medal in terms of using the #Sochi2014 hashtag, closely followed by the US and Great Britain. Considering that the gold medal game for men's hockey is coming up and Canada will be playing, they will likely stay on top.
Some of the brands that are dominating the Olympics include Coca-Cola, Chevy and Procter & Gamble, for its #becauseofmom campaign. Notable athletes like Shaun White, Jamie Anderson and Erin Hamlin have also gotten a ton of mention on social media and most of it has been fairly positive.
What Makes This Trend Stand Out
- Social Media Stat Tracking
- Opportunity for companies to create innovative tools or platforms that track and analyze social media engagement for major events like the Olympics.
- Hashtag Brand Engagement
- Potential for brands to capitalize on popular hashtags to increase their social media presence and engagement.
- Athlete Influence on Social Media
- Opportunity for athletes to leverage their social media presence to gain endorsements and increase their visibility during major sporting events.
Sectors Adopting This
- Social Media Marketing
- Disruptive innovation opportunities in utilizing data analytics to track and improve social media marketing campaigns.
- Branding and Advertising
- Innovations in incorporating popular hashtags and social media trends into brand campaigns.
- Sports and Athlete Marketing
- Opportunities for disruptive innovations in athlete endorsement deals and leveraging social media to boost athlete marketing.
