The 'How Sochi Does Social' infographic from Offerpop provides some insight into the Sochi social media stats from this year's Winter Games. The games are not yet over, but so far, social engagement has not exceeded that of London's.
Canada has earned a gold medal in terms of using the #Sochi2014 hashtag, closely followed by the US and Great Britain. Considering that the gold medal game for men's hockey is coming up and Canada will be playing, they will likely stay on top.
Some of the brands that are dominating the Olympics include Coca-Cola, Chevy and Procter & Gamble, for its #becauseofmom campaign. Notable athletes like Shaun White, Jamie Anderson and Erin Hamlin have also gotten a ton of mention on social media and most of it has been fairly positive.