Super Bowl social media is just as important as the ads that are aired on game day, especially for brands that want to maximize the exposure of short ad spots. 'The Social Bowl' infographic by Offerpop highlights some of the most impactful hashtags, slogans and brand names that were used on Super Bowl Sunday for the XLVIII game. Surprisingly, just over 50% of Super Bowl commercials this year used hashtags, with some of the most used hashtags on Facebook and Twitter including Honda's #hugfest, as well as #bestbuds and #saluteahero by Budweiser.
Esurance totally dominated social media this year by buying a commercial spot after the Super Bowl and hosting a $1.5 million giveaway to one lucky Twitter user who used a particular hashtag. The contest was about as simple as it could possibly be, with a huge incentive for people across the US to participate in sharing the hashtag.
Key Themes Behind This Trend
- Social Media Ads
- Brands should consider creating impactful hashtags and slogans to increase exposure of their short ad spots.
- Post-game Advertising
- Opportunity to capitalize on post-game advertising, similar to Esurance's $1.5 million giveaway on Twitter.
- Real-time Engagement
- Brands should focus on real-time social media engagement during major events for impactful advertising opportunities.
Where This Applies
- Marketing
- Marketing firms can assist brands with creating impactful hashtags, slogans and real-time engagement strategies for social media advertising.
- Insurance
- Insurance companies can emulate Esurance's post-game giveaway to increase social media engagement and brand awareness.
- Beverage
- Beverage companies can learn from the success of Budweiser's #bestbuds and #saluteahero hashtags during the Super Bowl for future advertising campaigns.
