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Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
26,787 Total Clicks
Feb 17 - May 17
This Year and Untested
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,193 Total Clicks
Feb 16 - Jul 16
Warm
Gift-giving is influenced by pop culture and fast fashion
Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
192,941 Total Clicks
Nov 15 - Dec 15
Warm
Mythical gift-giving references the power of Internet culture
Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
206,217 Total Clicks
Mar 15 - Dec 15
Average
Pop CultureLifestyleLifeHumor
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennial consumers exhibit a self-aware sense of humor in their content
Implications - Being a large and influential generation, Millennials are often publicly studied and critiqued. Many millennials have responded to these negative stereotypes by creating content that parodies them. This shift demonstrates not only a sense of self-awareness on the part of Millennials; it's also an example of how humor can challenge perceptions in a positive way. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
613,058 Total Clicks
Sep 15 - May 16
Hot
Pop CultureHumorYouthLife-Stages
Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
361,743 Total Clicks
Aug 13 - Aug 15
Mild
Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
115,996 Total Clicks
Dec 14 - Aug 16
Mild
Trend Hunter Services
Young consumers adopt a lighthearted approach to growing older
Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
351,134 Total Clicks
Sep 13 - Jun 15
Average
Pop CultureTechHumor
College students turn to online video to communicate common stresses
Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range. [More]
SCORE 2.4
Popularity
Activity
Freshness
Megatrends
Patterns
221,231 Total Clicks
May 13 - May 15
Untested
Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
1,175,782 Total Clicks
Jul 14 - Feb 16
Warm