Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Comedy
Brands find universally humorous content by harnessing the crowd.
3.5
Trend score
Trend
What is the Crowdsourced Comedy trend?
Crowdsourced Comedy: Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way.
Trend themes
Themes within the Crowdsourced Comedy trend
Three behaviours holding the trend together01
Crowdsourced Comedy
Brands can tickle consumers funny bones directly through crowdsourcing.
02
Talent Discovery Apps
'UnlockFame' app helps immensely when it comes to talent discovery to get users in front of the right eyes with a focus on getting discovered for their skills.
03
Joke-Writing Apps
'Pitch' is an invite-only app for writers who want to share their unique point of view with the world.
Industry implications
What the Crowdsourced Comedy trend means for industry
Where the trend changes the playbookFor
Marketing
Brands can leverage the power of crowdsourcing and personalized campaigns to enhance their social media presence and engage with consumers directly, both in humor and product marketing.
For
Entertainment
Talent discovery apps and creator-friendly comedy apps provide opportunities for aspiring comedians and writers to showcase their talent and break into the entertainment industry.
For
Technology
Joke-writing apps and AI comedy content bots give users the ability to create and share humor in new and innovative ways, disrupting the traditional methods of comedy writing and production.
Workshop question
How could your employ crowdsourcing to augment a marketing campaign for your brand?
Trend signals
Trend signals for Crowdsourced Comedy
Trend score 3.5 out of 10, from popularity 60%, activity 38%, freshness 8%.
Popularity60%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Crowdsourced Comedy trend
7 featured examples from Apr 26, 2017 to Apr 23, 2019CategoryMarketing
Crowdsourced Prank Campaigns
Burger King Taps the Expertise of College Students for April Fools'
Disruptive innovation opportunity: Incorporating crowdsourcing and prank campaigns into the marketing strategies of fast food chains to engage with their target audience in new an…
CategoryPop Culture
Social Media Movie Concepts
Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
Hollywood can harness the power of social media memes by working with influencers and viral content creators to develop new film projects.
CategoryPop Culture
Creator-Friendly Comedy Apps
'Bits' Helps Users Make, Share & Discover Short-Form Comedy Clips
The entertainment industry can leverage the popularity of comedy apps like Bits to create new revenue streams by partnering with app developers to produce branded content or spons…
CategoryPop Culture
Joke-Writing Apps
'Pitch' is a Comedy Writing App That Lets Clever Writers Get Paid
Media and entertainment companies can leverage Pitch to discover and acquire fresh comedic content that resonates with today's audience.
CategoryTech
Talent Discovery Apps
The 'UnlockFame' App Lets Users Share Their Savvy Skills
Talent discovery apps present an opportunity for the entertainment industry to find and cultivate fresh talent through a more accessible and diverse platform.
CategoryPop Culture
Personal Caption-Generating Campaigns
Segura Viudas Recently Ran a Unique Social Media Campaign
Leveraging personalized campaigns to enhance brand visibility and consumer engagement in the alcohol industry.
CategoryTech
AI Comedy Content Bots
Botnik Can Produce Anything from Original Scripts to Hilarious Tweets
The entertainment industry can leverage AI-generated comedy content to enhance TV shows, movies, and social media campaigns, providing a constant stream of fresh and engaging humo…
