Brands find universally humorous content by harnessing the crowd
Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way.
Workshop Question - How could your employ crowdsourcing to augment a marketing campaign for your brand?
Trend Themes
1. Crowdsourced Comedy - Brands can tickle consumers funny bones directly through crowdsourcing.
2. Talent Discovery Apps - 'UnlockFame' app helps immensely when it comes to talent discovery to get users in front of the right eyes with a focus on getting discovered for their skills.
3. Joke-writing Apps - 'Pitch' is an invite-only app for writers who want to share their unique point of view with the world.
Industry Implications
1. Marketing - Brands can leverage the power of crowdsourcing and personalized campaigns to enhance their social media presence and engage with consumers directly, both in humor and product marketing.
2. Entertainment - Talent discovery apps and creator-friendly comedy apps provide opportunities for aspiring comedians and writers to showcase their talent and break into the entertainment industry.
3. Technology - Joke-writing apps and AI comedy content bots give users the ability to create and share humor in new and innovative ways, disrupting the traditional methods of comedy writing and production.
7 Featured, 59 Examples:
104,703 Total Clicks
Date Range:
Apr 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:
