Mythical gift-giving references the power of Internet culture
Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts.
Workshop Question — What can your brand offer to leverage the purchasing power of online "fandoms."?