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Whimsical Gifting

Mythical gift-giving references the power of Internet culture

Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts.

Workshop Question - What can your brand offer to leverage the purchasing power of online "fandoms."?

SCORE 3.6

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 40 Examples: 223,418 Total Clicks

Date Range: Mar 15 - Dec 15

Trending: Average

Consumer Insight Topics: Pop Culture Lifestyle Life Humor

Featured Examples

Mythical Cereal Bowls - This Cute Bowl from UncommonGoods is Shaped to Look Like a Rotund Unicorn

SCORE 4.9

Average 6,494 Clicks Pub: Mar 10, 15

Mythical Cereal Bowls

This Cute Bowl from UncommonGoods is Shaped to Look Like a Rotund Unicorn

This cute bowl looks like a mythical and majestic creature. Available online from UncommonGoods, Elwood the Unicorn Cereal Bowl was designed by JoAnn Stratakos. The bowl is mostly white with a head,... [More]

Sparkly Unicorn Cosmetics - This Somewhat Crassly Branded Glitter Gel is Dubbed 'Unicorn Snot'

SCORE 4.6

Average 1,888 Clicks Pub: Nov 30, 15

Sparkly Unicorn Cosmetics

This Somewhat Crassly Branded Glitter Gel is Dubbed 'Unicorn Snot'

While many people already know unicorn blood has healing properties, what they may be less aware of is the fact that their boogers have a beautifying effect—or at least, that is what this... [More]

Mythical Wooden Toys - This Decorative Wooden Character is Designed to Resemble Bigfoot

SCORE 2.8

Mild 3,033 Clicks Pub: Nov 2, 15

Mythical Wooden Toys

This Decorative Wooden Character is Designed to Resemble Bigfoot

New York designer David Weeks recently teamed up with the furniture brand ‘e15’ to produce a decorative wooden creature that resembles Bigfoot. As technology becomes more accessible for... [More]

Fantasy Cat Calendars - This Whimsical Cat Calendar Features Magically Winged Felines

SCORE 2.5

Mild 1,340 Clicks Pub: Nov 16, 15

Fantasy Cat Calendars

This Whimsical Cat Calendar Features Magically Winged Felines

Designer Nicole Marie used her creative skills and adorable felines as model to create this magically whimsical cat calendar for 2016. The calendar began when the designer added wings to an image... [More]

Mythical Writing Tools - This Adorable Unicorn Pen Gives Your Stationery Collection a Magical Touch

SCORE 2.8

Mild 833 Clicks Pub: Dec 1, 15

Mythical Writing Tools

This Adorable Unicorn Pen Gives Your Stationery Collection a Magical Touch

This unicorn pen makes an adorable stocking stuffer or small gift for any unicorn lovers you want to spoil slightly this holiday season. Available from ASOS, the NPW writing implement is designed to... [More]