Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pop
Sentiment
Gift-giving is influenced by pop culture and fast fashion.
5.4
Trend score
Trend
What is the Pop Sentiment trend?
Pop Sentiment: Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development.
Trend themes
Themes within the Pop Sentiment trend
Three behaviours holding the trend together01
Pop Culture Sentiments
Consumers are increasingly opting for gift items that are influenced by pop cultural sentiments and collective cultural moments.
02
Celebrity and Music-Inspired Apparel
Pop culture references on apparel such as Christmas sweaters and lyric-inspired pendants is increasing as consumers look for ways to display their fandom.
03
Music and Pop Culture-Inspired Merchandise
Pop culture merchandise inspired by music, memes, and cultural moments has become increasingly popular as consumers seek to show their engagement with popular culture.
Industry implications
What the Pop Sentiment trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
There is a growing trend towards apparel carrying pop culture references, inspired by music, movies, and TV shows.
For
Merchandise and Fan Culture
Consumer demand for pop culture and music merchandise is evident in products such as lyric-inspired jewelry and celebrity Christmas sweaters.
For
Gifts and Collectibles
There is an increased demand for products that are based on pop cultural references and inspired by viral moments, memes, and catchphrases.
Workshop question
What can you do to create a community around your brand?
Trend signals
Trend signals for Pop Sentiment
Trend score 5.4 out of 10, from popularity 80%, activity 74%, freshness 8%.
Popularity80%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pop Sentiment trend
4 featured examples from Nov 9 to Dec 1, 2015CategoryPop Culture
Rapper-Inspired Christmas Sweaters
A Dancing Drake is Knitted on This Celebrity Christmas Sweater
Fashion industry can capitalize on holiday-themed apparel and screen-printing technology, to increase sales and offer custom designs.
CategoryFashion
Chart Topper Christmas Sweaters
The Hotline Sleigh Bell Ring Sweater Pays Homage to Hotline Bling
Fashion retailers and designers can tap into the trend of music-inspired apparel through collaborations with popular music artists and bands, or by creating their own signature co…
CategoryPop Culture
Referential Lyric Pendants
This One Direction 'We Took a Chonce' Necklace Honors Niall Horan
Jewelry and accessory designers can capitalize on the rising trend of fan-inspired wearable items by creating more personalized and humorous pieces.
CategoryPop Culture
Music-Inspired Candles
This Scented Candle Collection From Anthology Candles is Based on Songs
Disruptive potential for musicians and artists to expand merchandise offerings beyond traditional products and explore collaborations with scented candle makers.
