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Pop Sentiment

Gift-giving is influenced by pop culture and fast fashion

Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development.
Workshop Question — What can you do to create a community around your brand?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
205,837 Total Clicks
Date Range:
Nov 15 — Dec 15
Trending:
Warm

Featured Examples

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