The Philip’s Style Yourself app is an entertaining way to check out what you’d look like in a variety of different facial hair styles. If you’re not ready to experiment with a new look in public yet, you can still check it out via a screen. The premise is simple: just upload a picture of yourself and then apply the style you’re most curious about.
The 23 style options vary from a military mustache to a three day beard to a circle mustache. Ladies have been dabbling in the virtual hair and makeup world forever (online makeovers anyone?) so it’s nice for men to get a chance to experiment with their look without the permanence too! I’m sure the ladies will get a kick out of putting on a fake mustache or two as well.
What Makes This Trend Stand Out
- Virtual Try-on Apps
- The rise of virtual try-on apps for beauty and fashion products presents a disruptive innovation opportunity for retailers to enhance the shopping experience of their customers.
- Personalized Virtual Makeover
- The development of personalized virtual makeover apps represents a disruptive innovation opportunity for beauty brands to engage customers in a creative and personalized way, and showcase product effectiveness.
- Virtual Grooming
- The trend of virtual grooming apps creates a disruptive innovation opportunity for male grooming brands to provide a unique and interactive digital experience, and drive product sales and loyalty.
Sectors Adopting This
- Beauty
- Virtual try-on and personalized virtual makeup apps have disrupted the beauty industry, providing brands with an opportunity to transform the makeup buying experience.
- Fashion
- Virtual try-on apps have disrupted the fashion industry, presenting retailers with an opportunity to provide customers with a personalized and interactive shopping experience, and reduce product returns.
- Male Grooming
- Virtual grooming apps have disrupted the male grooming industry, providing brands with an opportunity to connect with consumers in a unique and interactive way, and promote product awareness and sales.
