Viral Play

Purposely bizarre board game concepts capture the attention of teen consumers

Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,443 Total Clicks
Feb 17 - May 17
This Year and Untested
Featured Examples
Zombie Domination Board Games - The 'Zombie Tsunami' Party Board Game Has Players Form Undead Hordes
SCORE 5.6
This Year and Warm 218 Clicks Pub: May 10, 17
Zombie Domination Board Games
The 'Zombie Tsunami' Party Board Game Has Players Form Undead Hordes
The ‘Zombie Tsunami’ party board game has players partake in a domination-style of play to lead their own horde of zombies around the city in order to gain more control than their... [More]
Swine-Collecting Card Games - The 'Sad Piggies' Game of Cards Has Players Collect Dead Pigs
SCORE 4.7
This Year and Average 274 Clicks Pub: Mar 9, 17
Swine-Collecting Card Games
The 'Sad Piggies' Game of Cards Has Players Collect Dead Pigs
It might sound like a strange concept, but the ‘Sad Piggies’ game of cards consists of having players collect dead pigs in order to claim victory over their opponents. ‘Sad Piggies&... [More]
Gesture-Based Card Games - 'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
SCORE 3.6
This Year and Mild 220 Clicks Pub: Feb 24, 17
Gesture-Based Card Games
'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
At the annual Toy Fair in NYC, North Star Games unveiled a quirky new gesture-based card game called ‘Happy Salmon.’ The premise of the game is to discard one’s cards by... [More]
Stinky Family-Friendly Board Games - YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
SCORE 4.2
This Year and Average 70 Clicks Pub: May 11, 17
Stinky Family-Friendly Board Games
YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
Jake and Ty are two young YouTubers who’ve amassed hundreds of thousands of views by playing board games and sharing their experiences with fans—with one of their more recent uploads... [More]
Beard-Growing Games - 'Big Beard Battle' is an Action-Packed Family Game Around Facial Hair
SCORE 3.7
This Year and Mild 115 Clicks Pub: Feb 17, 17
Beard-Growing Games
'Big Beard Battle' is an Action-Packed Family Game Around Facial Hair
‘Big Beard Battle’ is a fun and fast-paced family game with a simple premise: grow the longest beard possible. For gameplay, players wear colored plastic moustache pieces to which four... [More]
Bribery-Based Card Games - 'Pricetitution' is a Fun Card Game That Says "Everyone Has a Price"
SCORE 4.5
This Year and Average 95 Clicks Pub: May 30, 17
Bribery-Based Card Games
'Pricetitution' is a Fun Card Game That Says "Everyone Has a Price"
‘Pricetitution’ is a fun card game that operates on the idea that “everyone has a price.” The game is designed for three or more people and challenges players to guess how... [More]
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