Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play.
Workshop Question - What is an aspect of your brand or product that has the most potential to go viral?
Trend Themes
1. Unusual Concept Board Games - Growing popularity of board games with unprecedented concept that encourages consumer unique identity expression
2. Gesture-based Card Games - The emergence of gesture-based card games that bring excitement to traditional card games
3. Bribery-based Card Games - The growth of cards game that leverage on human emotional responses and makes it fun to play
Industry Implications
1. Board Game Industry - The board gaming industry has seen remarkable growth recently which has led to increased innovation in game design fueled by Kickstarter and other crowdfunding platforms
2. Toy Industry - The development of unusual and creative toy products that provide consumers new and exciting options for analog play
3. Card Game Industry - The card game industry constantly evolves to satisfy consumers' need for new and exciting games that leverage modern technology and design
6 Featured, 37 Examples:
72,376 Total Clicks
Date Range:
Feb 17 — May 17
Trending:
Untested
Consumer Insight Topics:
