Young consumers adopt a lighthearted approach to growing older
Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back.
Workshop Question - How can your brand leverage humor and satire to connect with younger audiences in a more authentic way?
Trend Themes
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Humorous Aging Simulations — Applications that offer hilarious yet comical transformations of users into an older version of themselves reflect the desire among consumers to come to terms with aging in a laid-back and lighthearted way.
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Age-predicting Algorithms — Technologies that use facial recognition to estimate age, such as Microsoft's how-old.net, are gaining traction as users, curious and brave, upload their photos to social media platform across the globe.
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Future-predicting Makeovers — Content creators are tapping into nostalgic videos, such as Cut Video's 100 Years of Beauty: Aging, to offer an emotional glimpse and reflection of a prospect future by using makeup and prosthetics to simulate aging.
Industry Implications
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Health and Beauty — The health and beauty industry can explore the potential of humorous applications to promote products, services, or digital campaigns to break the apprehension towards aging by capitalizing on humor to tackle age-related anxiety.
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Marketing and Advertising — Marketing and advertising professionals and companies can leverage technologies that mimic transformations of users to adapt to demographics and deliver personalized messages that meet the unique needs of specific audiences.
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Entertainment and Content Creation — The entertainment and content creation industry can use nostalgia as powerful of engagement and memory lane hook by tapping into emotional experiences of the past to talk about the future and its endless possibilities.
4 Featured, 36 Examples:
404,961 Total Clicks
Date Range:
Sep 13 — Jun 15
Trending:
Average
Consumer Insight Topics:
