Category
Lifestyle
Assisted Choices
Trend cluster
Category
Humorizing
Maturity
Young consumers adopt a lighthearted approach to growing older.
4.1
Trend score
Trend
What is the Humorizing Maturity trend?
Humorizing Maturity: In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back.
Trend themes
Themes within the Humorizing Maturity trend
Three behaviours holding the trend together01
Humorous Aging Simulations
Applications that offer hilarious yet comical transformations of users into an older version of themselves reflect the desire among consumers to come to terms with aging in a laid-back and lighthearted way.
02
Age-Predicting Algorithms
Technologies that use facial recognition to estimate age, such as Microsoft's how-old.net, are gaining traction as users, curious and brave, upload their photos to social media platform across the globe.
03
Future-Predicting Makeovers
Content creators are tapping into nostalgic videos, such as Cut Video's 100 Years of Beauty: Aging, to offer an emotional glimpse and reflection of a prospect future by using makeup and prosthetics to simulate aging.
Industry implications
What the Humorizing Maturity trend means for industry
Where the trend changes the playbookFor
Health and Beauty
The health and beauty industry can explore the potential of humorous applications to promote products, services, or digital campaigns to break the apprehension towards aging by capitalizing on humor to tackle age-related anxiety.
For
Marketing and Advertising
Marketing and advertising professionals and companies can leverage technologies that mimic transformations of users to adapt to demographics and deliver personalized messages that meet the unique needs of specific audiences.
For
Entertainment and Content Creation
The entertainment and content creation industry can use nostalgia as powerful of engagement and memory lane hook by tapping into emotional experiences of the past to talk about the future and its endless possibilities.
Workshop question
How can your brand leverage humor and satire to connect with younger audiences in a more authentic way?
Trend signals
Trend signals for Humorizing Maturity
Trend score 4.1 out of 10, from popularity 66%, activity 49%, freshness 8%.
Popularity66%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Humorizing Maturity trend
4 featured examples from Sep 20, 2013 to May 20, 2015CategoryPop Culture
Age-Prediction Algorithms
Microsoft Introduces How-Old.Net as a Way to Guess Users' Age
Disruptive innovation opportunity: Implement age-prediction algorithms and facial detection technology to create personalized marketing campaigns.
CategoryFashion
Virtual Facial Hair Apps
Test Out These Virtual Looks Before You Freak Out Your Girlfriend
Virtual try-on and personalized virtual makeup apps have disrupted the beauty industry, providing brands with an opportunity to transform the makeup buying experience.
CategoryMarketing
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
Disruptive innovation opportunity for tech companies to develop advanced facial motion capture software for various applications.
CategoryLifestyle
Future-Predicting Makeovers
100 Years of Beauty: Aging Shows What Engaged Couple Will Look Older
Using augmented reality technology to create personalized makeovers and skincare routines for customers based on predicted future needs.
