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Humorizing Maturity

Young consumers adopt a lighthearted approach to growing older

Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back.
Workshop Question - How can your brand leverage humor and satire to connect with younger audiences in a more authentic way?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
376,713 Total Clicks
Date Range:
Sep 13 — Jun 15
Trending:
Average
Consumer Insight Topics:

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