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Humorizing Maturity

Young consumers adopt a lighthearted approach to growing older

Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back.

Workshop Question - How can your brand leverage humor and satire to connect with younger audiences in a more authentic way?
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
363,019 Total Clicks
Sep 13 - Jun 15
Average
Pop CultureTechHumor
Featured Examples
Age-Prediction Algorithms - Microsoft Introduces How-Old.Net as a Way to Guess Users' Age
SCORE 7
Warm 7,022 Clicks Pub: May 1, 15
Age-Prediction Algorithms
Microsoft Introduces How-Old.Net as a Way to Guess Users' Age
Microsoft’s Machine Learning team came together to create How-old.net, a website that uses the company’s Face API (essentially a facial detector for photos) to guess users’ age.... [More]
Virtual Facial Hair Apps - Test Out These Virtual Looks Before You Freak Out Your Girlfriend
SCORE 6.7
Warm 76,784 Clicks Pub: Sep 20, 13
Virtual Facial Hair Apps
Test Out These Virtual Looks Before You Freak Out Your Girlfriend
The Philip’s Style Yourself app is an entertaining way to check out what you’d look like in a variety of different facial hair styles. If you’re not ready to experiment with a new look in... [More]
Aging Simulation Campaigns - Orange's Interactive Campaign Lets You Talk to Your Future Self
SCORE 1.9
Untested 444 Clicks Pub: Oct 8, 14
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
To mark its 20th anniversary, Orange kicked off the celebration with the #FutureSelf campaign and an interactive online experience where you can talk to your future self. In the spirit of looking... [More]
Future-Predicting Makeovers - 100 Years of Beauty: Aging Shows What Engaged Couple Will Look Older
SCORE 1.5
Untested 297 Clicks Pub: May 20, 15
Future-Predicting Makeovers
100 Years of Beauty: Aging Shows What Engaged Couple Will Look Older
Cut Video is at it again with the help of Field Day, this time with 100 Years of Beauty: Aging. Instead of focusing on the beauty trends of a specific culture, this series gave an engaged couple the... [More]
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