Generational Awareness

Millennial consumers exhibit a self-aware sense of humor in their content

Implications - Being a large and influential generation, Millennials are often publicly studied and critiqued. Many millennials have responded to these negative stereotypes by creating content that parodies them. This shift demonstrates not only a sense of self-awareness on the part of Millennials; it's also an example of how humor can challenge perceptions in a positive way.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
608,849 Total Clicks
Sep 15 - May 16
Hot
Pop CultureHumorYouthLife-Stages
Featured Examples
Hipster Barbie Portraits - This Instagram Account Shows Barbie as a Millennial
SCORE 7.3
Warm 8,203 Clicks Pub: Sep 8, 15
Hipster Barbie Portraits
This Instagram Account Shows Barbie as a Millennial
This satirical Instagram account taps into our social media-obsessed culture by portraying the highly sharable every day life of a hipster Barbie. Going by the username ‘Socality Barbie,&#... [More]
Punny Millennial Book Characters - These ‘Mr. Men’ Books Mock Current Social Culture Lifestyles
SCORE 7.2
Warm 3,690 Clicks Pub: Oct 19, 15
Punny Millennial Book Characters
These ‘Mr. Men’ Books Mock Current Social Culture Lifestyles
Artist and humorist Dan Zevin collaborated with illustrator Dylan Klymenko in creating a series of parody-inspired ‘Mr. Men’ books. The pun-inspired series takes the classic style of the... [More]
Millennial Disney Princesses - These Illustrations Showcase Disney Princesses In the 21st Century
SCORE 7.2
Warm 6,137 Clicks Pub: Feb 16, 16
Millennial Disney Princesses
These Illustrations Showcase Disney Princesses In the 21st Century
Artist Anoosha has reimagined popular Disney princesses as 21st century girls. Trading in their traditional Victorian-style gowns for more up-to-date apparel, these girls look like your average... [More]
Adulthood Storybooks - Ladybird Books is Now Publishing Adult Book Titles for Grown-Ups
SCORE 7.3
Warm 3,648 Clicks Pub: Oct 14, 15
Adulthood Storybooks
Ladybird Books is Now Publishing Adult Book Titles for Grown-Ups
Retro publisher Ladybird Books (long associated with printed children’s educational material) has launched a new series of adult books. The company uses traditional images from its archive to... [More]
Millennial Pension Plan Advertising - One YouTuber Learns the Importance of Ontario Pension Plans
SCORE 4.2
Average 179 Clicks Pub: May 16, 16
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a YouTube star,... [More]
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