Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Chemical
Revolt
Rebelling against brands, consumers opt to create natural products at home.
4.2
Trend score
Trend
What is the Chemical Revolt trend?
Chemical Revolt: While the price of personal care items isn't exceedingly high, the number of chemicals used to create them is, which is a contributing factor as to why DIY cosmetics are becoming more widespread across North America. Able to naturally customize and create only what they'll use, DIY sundries mark a shift towards penny-pinching consumers who also have particular tastes that prefer their own product made just the way they like it.
Trend themes
Themes within the Chemical Revolt trend
Three behaviours holding the trend together01
DIY Personal Care Products
Consumers are shifting towards creating their own natural and customized personal care products at home.
02
Natural and Homemade Skincare
There is a growing trend towards natural and homemade skincare using edible ingredients like coffee, cacao, matcha and avocado.
03
Seasonal Skincare Treatments
People are looking for skincare remedies specific to cold weather, and using ingredients like oat flour, cinnamon, and facial steams.
Industry implications
What the Chemical Revolt trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care Industry
Business professionals can explore natural and DIY based product lines, to cater to the growing demand for personalization and natural ingredients.
For
Healthy Eating and Wellness Industry
Companies can explore the usage of edible ingredients in their products, and focus on creating all-natural and organic skincare products.
For
Hospitality and Spa Industry
Spas can offer seasonal, personalized skincare treatments using natural ingredients to cater to the demand for customized and eco-friendly services.
Trend signals
Trend signals for Chemical Revolt
Trend score 4.2 out of 10, from popularity 72%, activity 47%, freshness 8%.
Popularity72%
Activity47%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Chemical Revolt trend
4 featured examples from Aug 13, 2015 to Dec 31, 2016CategoryArt & Design
DIY Winter Skin Treatments
These Remedies Cleanse, Exfoliate and Moisturize Cold Weather Skin
The skincare industry can explore and capitalize on the DIY skincare trend by offering products and tools that enable consumers to create their own personalized remedies at home.
CategoryArt & Design
Homemade Chocolate Coffee Exfoliants
This Nice Smelling DIY Face Scrub Gets Rid of Dead Skin Cells
Develop innovative and eco-friendly skincare products that utilize edible ingredients and emphasize sustainability.
CategoryArt & Design
Avocado Matcha Masks
This DIY Egg Face Mask is Supposed to Nourish Skin From the Outside In
Opportunity for developing innovative, natural skincare products.
CategoryArt & Design
DIY Rose Water Sprays
This Natural and Homemade Moisturizing Toner Balances and Soothes Skin
The beauty industry can tap into the trend of natural ingredients and DIY beauty products to offer customized options to their consumers.
