Consumers crave a natural connection but aren't willing to give up modern conveniences
Implications - Longing to take part in nostalgic activities, consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. Catering to the upper echelon's disconnection from common society, the solutions are created on the idea of rusticity, but deviate to satisfy a demographic that's becoming easier to satisfy with the concept of domesticity.
Trend Themes
-
Modern Nostalgia — Consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares.
-
Electricity-free Living — The popularity of outdoor activities and sustainability pushes people towards appliances that do not require electricity.
-
Glamping — The combination of glamour and camping, glamping allows consumers to enjoy the great outdoors in a luxurious manner.
Industry Implications
-
Outdoor Equipment and Appliances — Companies can cater to the needs of people who enjoy outdoor activities with electricity-free, portable and luxury appliances.
-
Hospitality Industry — Glamping sites can provide a luxurious camping experience, attracting consumers who enjoy the outdoors but want to maintain certain comforts.
-
Automotive Industry — Creating luxurious camping vans and comfortable, multi-person tents provides new opportunities for vehicle and camping gear manufacturers.