Category
Lifestyle
Assisted Choices
Trend cluster
Category
Faux
Rustic
Consumers crave a natural connection but aren't willing to give up modern conveniences.
3.8
Trend score
Trend
What is the Faux Rustic trend?
Faux Rustic: Longing to take part in nostalgic activities, consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. Catering to the upper echelon's disconnection from common society, the solutions are created on the idea of rusticity, but deviate to satisfy a demographic that's becoming easier to satisfy with the concept of domesticity.
Trend themes
Themes within the Faux Rustic trend
Three behaviours holding the trend together01
Modern Nostalgia
Consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares.
02
Electricity-Free Living
The popularity of outdoor activities and sustainability pushes people towards appliances that do not require electricity.
03
Glamping
The combination of glamour and camping, glamping allows consumers to enjoy the great outdoors in a luxurious manner.
Industry implications
What the Faux Rustic trend means for industry
Where the trend changes the playbookFor
Outdoor Equipment and Appliances
Companies can cater to the needs of people who enjoy outdoor activities with electricity-free, portable and luxury appliances.
For
Hospitality Industry
Glamping sites can provide a luxurious camping experience, attracting consumers who enjoy the outdoors but want to maintain certain comforts.
For
Automotive Industry
Creating luxurious camping vans and comfortable, multi-person tents provides new opportunities for vehicle and camping gear manufacturers.
Trend signals
Trend signals for Faux Rustic
Trend score 3.8 out of 10, from popularity 61%, activity 47%, freshness 8%.
Popularity61%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Faux Rustic trend
5 featured examples from Mar 26, 2013 to Jan 13, 2014CategoryLuxury
Luxurious Multi-Person Tents
Go Camping in Style with This Deluxe Luxury and Comfortable Tent
Opportunity for manufacturers to create high-end camping tents for luxury camping enthusiasts.
CategoryAutos
Luxury Camping Vans
Mercedes-Benz Reveals the New Sprinter L5-B Camping Van
The automotive industry has the opportunity to create more luxury camping van models with eco-friendly features.
CategoryEco
Electricity-Free Espresso Brewers
The Nomad Espresso Machine Makes Premium Brews by Hand
The food and beverage industry can capitalize on the trend of energyless and manual coffee makers by investing in research to develop environmentally friendly and efficient brewin…
CategoryTech
Portable Satellite Dishes
The Tailgater Portable Satellite Brings Cable to the Parking Lot
The entertainment technology industry benefits from advancements in portable satellite dishes as more people consume media while on-the-go.
CategorySpecial
S'more-Making Machines
This S'mores Maker from Sensio Bella is a Summer Sensation
Opportunities for developing innovative and efficient appliances that can cater to specific and niche audiences, like those wanting to make s'mores at home, can disrupt the kitche…
