Consumers crave a natural connection but aren't willing to give up modern conveniences
Implications - Longing to take part in nostalgic activities, consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. Catering to the upper echelon's disconnection from common society, the solutions are created on the idea of rusticity, but deviate to satisfy a demographic that's becoming easier to satisfy with the concept of domesticity.
Trend Themes
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Modern Nostalgia — Consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares.
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Electricity-free Living — The popularity of outdoor activities and sustainability pushes people towards appliances that do not require electricity.
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Glamping — The combination of glamour and camping, glamping allows consumers to enjoy the great outdoors in a luxurious manner.
Industry Implications
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Outdoor Equipment and Appliances — Companies can cater to the needs of people who enjoy outdoor activities with electricity-free, portable and luxury appliances.
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Hospitality Industry — Glamping sites can provide a luxurious camping experience, attracting consumers who enjoy the outdoors but want to maintain certain comforts.
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Automotive Industry — Creating luxurious camping vans and comfortable, multi-person tents provides new opportunities for vehicle and camping gear manufacturers.
