Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Artistic
Philanthropy
Pushing for consumer engagement, activism is given an artistic overhaul.
5.8
Trend score
What's Happening
What is the Artistic Philanthropy trend?
Artistic Philanthropy: Acknowledging the less-than-interesting state of philanthropy, activists are putting an artistic spin on socially good projects to grab the attention of consumers. By engaging the art community as well as everyday citizens, the projects grab attention for putting an entertaining spin on charitable endeavors and further satiate a desire for consistent entertainment and positivity.
Trend themes
Themes within the Artistic Philanthropy trend
Three behaviours holding the trend together01
Artistic Philanthropy
Activists are putting an artistic spin on socially good projects to grab the attention of consumers, creating opportunities for organizations to collaborate with artists and engage consumers in unique ways.
02
Sustainable Living
The Literatti movement and Lights Out Baltimore, Downtown Fatalities photography series highlight the need for sustainable and environmentally-friendly practices, providing opportunities for businesses to implement eco-friendly policies and products.
03
Social Justice
The GQ Germany campaign and Collaborative Charity Art showcase the power of art and activism in fighting social injustices, offering opportunities for businesses to partner with charitable organizations and promote worthy causes.
Industry implications
What the Artistic Philanthropy trend means for industry
Where the trend changes the playbookFor
Art
Artists are being utilized to create unique philanthropic projects, providing opportunities for galleries and art publications to get involved.
For
Environmental Technology
The Lights Out Baltimore photography series highlights the deadly impact of light pollution on birds, creating opportunities for businesses to develop innovative solutions.
For
Non-Profit
Collaborative Charity Art and GQ Germany campaign provide non-profits with opportunities to partner up with businesses to drive social change and create impact in causes they care about.
Trend signals
Trend signals for Artistic Philanthropy
Trend score 5.8 out of 10, from popularity 95%, activity 72%, freshness 8%.
Popularity95%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Artistic Philanthropy trend
6 featured examples from Dec 11, 2013 to Jan 13, 2014CategorySocial Good
Ridiculous Cab Driver Calendars
Celebrate Every Month with Your Taxi Driver Calendar
Innovative photography techniques and concepts for unique calendar designs.
CategorySocial Good
Skyscraper-Killed Bird Portraits
'Lights Out Baltimore, Downtown Fatalities' is Heartbreaking
Opportunity to create bird-friendly lighting solutions that reduce bird collisions in urban environments.
CategoryFashion
Lip-Locking Protest Editorials
The German Issue of GQ Features Gentlemen Against Homophobia
Publishing companies can market to a wider audience and spark conversation by featuring LGBTQ+ campaigns in their magazine.
CategoryFashion
Profound Polar Bear Portraiture
Paul Souders Captures Swimming Polar Bears in His Wildlife Series
As the demand for high-quality wildlife photography increases, photography businesses have the potential to specialize in this area, offering unique and stunning photographs.
CategorySocial Good
Collaborative Charity Art
Over 75 ArtistsCome Together Through Paddle8 for Hurricane Haiyan
Art auction houses, both physical and online, can capitalize on the trend of charitable art auctions by creating platforms specifically designated for such initiatives.
CategorySocial Good
Garbage-Gathering Photography
The Literatti Movement Puts a Spotlight on Cleaning the Environment
The Environmental Services industry can explore partnering with the Literatti movement to offer garbage collection tools, resources, and support to individuals who are passionate…
