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Aided Affection

Targeting LGBT couples, romance apps expand to include niche market segments

Implications - Creating an inclusive experience, apps that expand on the traditional view of relationships are helping to connect those of all sexual orientations for an accurate inclusion of modern romances. Recognizing the stunted nature of only marketing to one sex and/or sexuality, brands are creating followings rooted in trust and acceptance rather than more fleeting notions for a more intimate brand-consumer experience.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
76,656 Total Clicks
Nov 13 - Jan 14
Mild
TechMobileLifestyleRomance
Featured Examples
LGBT Event Exploration Apps - The GayCities App Makes Exploring New Cities Much More Interactive
SCORE 4.8
Average 873 Clicks Pub: Jan 30, 14
LGBT Event Exploration Apps
The GayCities App Makes Exploring New Cities Much More Interactive
The GayCities App makes travel easier and more interactive for the LGBT community. The app allows users to effortlessly share locations, check in and do myriad other things when visiting a new city.... [More]
Social Dating Apps - The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
SCORE 4.4
Average 2,783 Clicks Pub: Nov 19, 13
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Singles Solution CEO Nikki Assavathorn saw that there was a lack of social dating apps on the market, since many dating services are based on one-on-one interaction. ‘Avalable,’ is a... [More]
Revolutionary LGBT Dating Apps - The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating
SCORE 3.5
Mild 1,049 Clicks Pub: Jan 30, 14
Revolutionary LGBT Dating Apps
The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating
Ariella Furman has launched a revolutionary LGBT dating app geared towards lesbian women called Wing Ma’am. Furman first started launching monthly parties for LGBT women. When the mailing list... [More]
Online Positioning Dating Apps - Find Singles in Your Area with the Singles Around Me App
SCORE 2
Untested 1,668 Clicks Pub: Jan 20, 14
Online Positioning Dating Apps
Find Singles in Your Area with the Singles Around Me App
The Singles Around Me app offers the answer to concerns about people knowing your exact location as well as user privacy. Its new feature, Position-Shift allows the individual to decide whether or... [More]
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