Category
Tech
Delegated Interfaces
Trend cluster
Category
Aided
Affection
Targeting LGBT couples, romance apps expand to include niche market segments.
3.5
Trend score
Trend
What is the Aided Affection trend?
Aided Affection: Creating an inclusive experience, apps that expand on the traditional view of relationships are helping to connect those of all sexual orientations for an accurate inclusion of modern romances. Recognizing the stunted nature of only marketing to one sex and/or sexuality, brands are creating followings rooted in trust and acceptance rather than more fleeting notions for a more intimate brand-consumer experience.
Trend themes
Themes within the Aided Affection trend
Three behaviours holding the trend together01
Inclusive and niche dating apps
Developing dating apps that address the varied needs and orientations of users provides a more intimate brand-consumer experience, rooted in trust and acceptance, and opens opportunities for more targeted marketing campaigns for businesses.
02
Location-based privacy control feature for dating apps
Giving more control over the flow of personal information and location data to users that are concerned over their privacy helps make them more comfortable with registering on dating apps, thereby increasing the app's user base.
03
Travel and event-based LGBT exploration apps
Creating travel and event-based apps for the LGBT community that facilitate crowd-sourced feedback and information to plan trips and discover nearby hotspots presents a myriad of opportunities for emerging businesses in the travel industry.
Industry implications
What the Aided Affection trend means for industry
Where the trend changes the playbookFor
Dating Services
Developing dating apps that address the varied needs and orientations of users can carve out a market segment, and open opportunities for businesses in marketing, PR, and advertising campaigns.
For
Data Privacy
The trend in location-based privacy settings may open up opportunities in privacy and data security services and software as consumers become more conscious of their location data and online privacy.
For
Travel and Events
Creating travel and event-based apps that facilitate crowd-sourced feedback and information to plan trips and discover nearby hotspots presents a myriad of opportunities for emerging businesses in the travel and event marketing industries.
Trend signals
Trend signals for Aided Affection
Trend score 3.5 out of 10, from popularity 68%, activity 28%, freshness 8%.
Popularity68%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Aided Affection trend
4 featured examples from Nov 19, 2013 to Jan 30, 2014CategoryWorld
LGBT Event Exploration Apps
The GayCities App Makes Exploring New Cities Much More Interactive
Disruptive innovation opportunity: Integrating technology and data analytics to create personalized travel experiences, tailored recommendations, and seamless navigation for trave…
CategoryLifestyle
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Social dating apps represent a potential disruption in the online dating industry as they provide a different approach to matchmaking.
CategoryTech
Revolutionary LGBT Dating Apps
The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating
The Wing Ma'am app and similar LGBT dating apps are disrupting the online dating industry by catering to niche markets and offering new features that cater to the needs and prefer…
CategoryTech
Online Positioning Dating Apps
Find Singles in Your Area with the Singles Around Me App
Singles Around Me is a part of the Online Dating Industry, which could benefit from finding innovative ways to solve the privacy concerns of users.
