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Aided Affection

Targeting LGBT couples, romance apps expand to include niche market segments

Implications - Creating an inclusive experience, apps that expand on the traditional view of relationships are helping to connect those of all sexual orientations for an accurate inclusion of modern romances. Recognizing the stunted nature of only marketing to one sex and/or sexuality, brands are creating followings rooted in trust and acceptance rather than more fleeting notions for a more intimate brand-consumer experience.

SCORE 3.7

Popularity

Activity

Freshness

Megatrends

Patterns

4 Examples, 28 Related: 76,718 Total Clicks

Date Range: Nov 13 - Jan 14

Trending: Mild

Consumer Insight Topics: Tech Mobile Lifestyle Romance

Featured Examples

LGBT Event Exploration Apps - The GayCities App Makes Exploring New Cities Much More Interactive

SCORE 4.8

Average 873 Clicks Pub: Jan 30, 14

LGBT Event Exploration Apps

The GayCities App Makes Exploring New Cities Much More Interactive

The GayCities App makes travel easier and more interactive for the LGBT community. The app allows users to effortlessly share locations, check in and do myriad other things when visiting a new city.... [More]

Social Dating Apps - The 'Avalable' Dating App is Like a Social Network for Those Looking for Love

SCORE 4.4

Average 2,788 Clicks Pub: Nov 19, 13

Social Dating Apps

The 'Avalable' Dating App is Like a Social Network for Those Looking for Love

Singles Solution CEO Nikki Assavathorn saw that there was a lack of social dating apps on the market, since many dating services are based on one-on-one interaction. ‘Avalable,’ is a... [More]

Revolutionary LGBT Dating Apps - The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating

SCORE 3.5

Mild 1,051 Clicks Pub: Jan 30, 14

Revolutionary LGBT Dating Apps

The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating

Ariella Furman has launched a revolutionary LGBT dating app geared towards lesbian women called Wing Ma’am. Furman first started launching monthly parties for LGBT women. When the mailing list... [More]

Online Positioning Dating Apps - Find Singles in Your Area with the Singles Around Me App

SCORE 2

Untested 1,669 Clicks Pub: Jan 20, 14

Online Positioning Dating Apps

Find Singles in Your Area with the Singles Around Me App

The Singles Around Me app offers the answer to concerns about people knowing your exact location as well as user privacy. Its new feature, Position-Shift allows the individual to decide whether or... [More]