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No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,402 Total Clicks
Jun 17 - Feb 18
This Month and Warm
Dating platforms drill down to focus on extremely niche areas of interest
Implications - With online dating platforms growing rapidly in popularity, users desire ways to cull the crowd and find potential partners with whom they actually share interests. This has led to services with ultra-niche focuses, following the assumption that a shared niche will inevitably lead to shared general interests as well. People innately desire to connect through deep, personal relationships, and brands that find ways to appeal to niche interests will better draw consumers' attention. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,428 Total Clicks
Jun 16 - Nov 17
This Year and Mild
LifestyleRomance
Users search for authentic connections in the online dating world
Implications - As online dating continues to grow in popularity, users are pushing back against the superficiality of so-called hot-or-not services. Instead, users are transitioning to what they perceive as more authentic romantic platforms that privilege genuine human connections over attractive images alone. Brands that can create authentic connections are able to counter the real-world isolation sometimes felt as a result of consumers living much of their lives online. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
18,163 Total Clicks
Feb 17 - Nov 17
This Year and Average
LifestyleRomance
Singles seek out bizarre events to find a date with like-minded interests
Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
40,649 Total Clicks
Aug 16 - Nov 16
Mild
LifestyleRomance
The 6 Patterns of Opportunity & Top 18 Megatrends
Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,462 Total Clicks
Jul 15 - Dec 15
Mild
Consumers search for experiential forms of matchmaking
Implications - Dating apps and services are proliferating at a remarkable rate, aiming to appeal to the tech-savvy, experienced-driven millennial. To break through the noise and add intrigue, many of these services are introducing gamified aspects to the process. Dating has become so much more than the physical aspect of going on dates, and heightening the level of interactivity caters to the social interests of millennials. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
34,967 Total Clicks
Aug 15 - Nov 16
Mild
TechMobileLifestyleLifeRomance
Women search for dating services that promote respect and accountibility
Implications - Mobile applications have transformed the way people meet, interact and date; unfortunately, such efficient, app-based forms of social interaction are often not set up to facilitate safety, protection or consequences when it comes to potential harassment. As a result, many dating apps now focus on fostering an environment of respect and accountability, demonstrating that the risks of trading information online require proactive forms of security. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,188 Total Clicks
Nov 14 - Nov 15
Mild
TechMobileLifestyleLifeRomance
Trend Hunter Services
Consumers are faced with new convenience-focused models for floral purchases
Implications - Taking note of the peer-to-peer economy, mobile florists seek to provide a modern solution for sending flowers that is centered around connecting flower farmers with urban consumers. Often incorporating convenience-focused text or app-based ordering features, such innovative concepts promise to reinvent an outdated floral delivery system that passes on much of the costs to consumers. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
194,085 Total Clicks
Oct 14 - Feb 16
Average
MarketingBusinessLifestyleEcoRomance
Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
542,878 Total Clicks
Feb 14 - Aug 15
Warm
Art & DesignLifestyleDIYRomance
Romantic occasions receive a humorous overhall with notorious pop culture icons
Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience. [More]
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
131,733 Total Clicks
Jan 15 - Aug 15
Average
LifestyleRomance