Newly Added
Category List
Full Index


Popular social media platforms adopt dating app features for consumer allure
Implications - Popular social platforms are tapping into the online dating realm with new features and integrations that allow users to find their romantic connections. As consumers seek out romantic engagements and connections online, social platforms that traditionally focus on social sharing and friendship are taking note and creating environments that are more inclusive of those looking for love. The integration of popular social platforms with dating app features not only speaks to the popularity of seeking romantic connections online, but also the idea that users are looking for more all-inclusive platforms to do everything from posting their own life stories to finding the love of their life.

Homework Question - How can you evolve your products or services to be more inclusive of consumer lifestyle habits like the desire to connect with others? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
14,444 Total Clicks
Jul 17 - Sep 18
This Quarter and Mild
LifestyleRomanceSocial Media
Dating apps evolve to offer more empowering & thoughtful experiences
Implications - While online dating has become much more mainstream, fears around catfishing, insincerity, and ill intentions continue to circulate. As a means to give users more confidence, dating apps are turning to elements of empowerment and education to shine the spotlight more on the individual themselves as opposed to their potential romantic partner. From activations that focus on work-life balance to those that speak to female empowerment, these match-making services realize the importance of not only providing a potential partner but enlightening the user themselves to feel more appreciated, educated and enlightened.

Homework Question - What can your brand to do make your consumers feel more empowered and enlightened? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,441 Total Clicks
Feb 18 - Aug 18
This Year and Average
TechLifestyleRomance
Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation.

Homework Question - Are the things that make your customer unique reflected in the product and service that you offer? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
29,175 Total Clicks
Nov 16 - Apr 18
This Year and Average
LifestyleLifeRomance
Algorithms and AI technology guide users to their best match
Implications - While the proliferation of platforms like Tinder has contributed to more convenient, fast-paced methods of finding love, consumers are craving more, and as a result, personalized methods are emerging. From AI algorithms to DNA testing techniques, these solutions give users the chance to customize their matchmaking process, ensuring the results are more tailored to their individual, inherent needs. Showcasing the type of effort and lengths consumers are going to find their match, these examples also reflect a growing desire for customization in every single facet of their life.

Homework Question - How could you potentially hyper-personalize your product or service offerings to create a more memorable experience for your consumer? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
44,239 Total Clicks
Dec 17 - Mar 18
This Year and Mild
TechMobileLifestyleRomance
The 6 Patterns of Opportunity & Top 18 Megatrends
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices.

Homework Question - How can your brand better accommodate customers looking to take a less rigid approach to the rituals that your product enables? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
117,494 Total Clicks
Jun 17 - Feb 18
This Year and Warm
Edible bouquets encourage consumers to become marketers on behalf of brands
Implications - With edible bouquets being so social media-friendly, brands are capitalizing on this by releasing special bouquets for holidays, or as limited edition products. By debuting products that are inherently shareable due to their aesthetically pleasing qualities, brands are enabling consumers to market their products on their behalf in a way that is both engaging and organic.

Homework Question - How can your brand engage consumers to market on the brand's behalf? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
46,897 Total Clicks
Feb 17 - Feb 18
This Year and Warm
LifestyleFoodRomance
Dating platforms drill down to focus on extremely niche areas of interest
Implications - With online dating platforms growing rapidly in popularity, users desire ways to cull the crowd and find potential partners with whom they actually share interests. This has led to services with ultra-niche focuses, following the assumption that a shared niche will inevitably lead to shared general interests as well. People innately desire to connect through deep, personal relationships, and brands that find ways to appeal to niche interests will better draw consumers' attention.

Homework Question - Find a niche interest that is common among your target consumers. How could your brand leverage that interest? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,796 Total Clicks
Jun 16 - Nov 17
Mild
LifestyleRomance
Trend Hunter Services
Users search for authentic connections in the online dating world
Implications - As online dating continues to grow in popularity, users are pushing back against the superficiality of so-called hot-or-not services. Instead, users are transitioning to what they perceive as more authentic romantic platforms that privilege genuine human connections over attractive images alone. Brands that can create authentic connections are able to counter the real-world isolation sometimes felt as a result of consumers living much of their lives online.

Homework Question - How could your brand establish an authentic connection with consumers? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
24,568 Total Clicks
Feb 17 - Nov 17
Average
LifestyleRomance
Singles seek out bizarre events to find a date with like-minded interests
Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.

Homework Question - Would it benefit your company to address consumers niche interests? Why or why not? [More]

SCORE 2.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,996 Total Clicks
Aug 16 - Nov 16
Mild
LifestyleRomance
Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well.

Homework Question - What is your brand doing to cater to more niche consumer interests? [More]

SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,801 Total Clicks
Jul 15 - Dec 15
Mild