Newly Added
Category List
Full Index


Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,943 Total Clicks
Nov 16 - Apr 18
This Quarter and Average
LifestyleLifeRomance
Algorithms and AI technology guide users to their best match
Implications - While the proliferation of platforms like Tinder has contributed to more convenient, fast-paced methods of finding love, consumers are craving more, and as a result, personalized methods are emerging. From AI algorithms to DNA testing techniques, these solutions give users the chance to customize their matchmaking process, ensuring the results are more tailored to their individual, inherent needs. Showcasing the type of effort and lengths consumers are going to find their match, these examples also reflect a growing desire for customization in every single facet of their life. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,304 Total Clicks
Dec 17 - Mar 18
This Quarter and Mild
TechMobileLifestyleRomance
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
108,846 Total Clicks
Jun 17 - Feb 18
This Year and Warm
Edible bouquets encourage consumers to become marketers on behalf of brands
Implications - With edible bouquets being so social media-friendly, brands are capitalizing on this by releasing special bouquets for holidays, or as limited edition products. By debuting products that are inherently shareable due to their aesthetically pleasing qualities, brands are enabling consumers to market their products on their behalf in a way that is both engaging and organic. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,102 Total Clicks
Feb 17 - Feb 18
This Year and Warm
LifestyleFoodRomance
The 6 Patterns of Opportunity & Top 18 Megatrends
Dating platforms drill down to focus on extremely niche areas of interest
Implications - With online dating platforms growing rapidly in popularity, users desire ways to cull the crowd and find potential partners with whom they actually share interests. This has led to services with ultra-niche focuses, following the assumption that a shared niche will inevitably lead to shared general interests as well. People innately desire to connect through deep, personal relationships, and brands that find ways to appeal to niche interests will better draw consumers' attention. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
21,604 Total Clicks
Jun 16 - Nov 17
This Year and Mild
LifestyleRomance
Users search for authentic connections in the online dating world
Implications - As online dating continues to grow in popularity, users are pushing back against the superficiality of so-called hot-or-not services. Instead, users are transitioning to what they perceive as more authentic romantic platforms that privilege genuine human connections over attractive images alone. Brands that can create authentic connections are able to counter the real-world isolation sometimes felt as a result of consumers living much of their lives online. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,495 Total Clicks
Feb 17 - Nov 17
This Year and Average
LifestyleRomance
Singles seek out bizarre events to find a date with like-minded interests
Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience. [More]
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
42,064 Total Clicks
Aug 16 - Nov 16
Mild
LifestyleRomance
Trend Hunter Services
Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,575 Total Clicks
Jul 15 - Dec 15
Mild
Consumers search for experiential forms of matchmaking
Implications - Dating apps and services are proliferating at a remarkable rate, aiming to appeal to the tech-savvy, experienced-driven millennial. To break through the noise and add intrigue, many of these services are introducing gamified aspects to the process. Dating has become so much more than the physical aspect of going on dates, and heightening the level of interactivity caters to the social interests of millennials. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
35,968 Total Clicks
Aug 15 - Nov 16
Mild
TechMobileLifestyleLifeRomance
Women search for dating services that promote respect and accountibility
Implications - Mobile applications have transformed the way people meet, interact and date; unfortunately, such efficient, app-based forms of social interaction are often not set up to facilitate safety, protection or consequences when it comes to potential harassment. As a result, many dating apps now focus on fostering an environment of respect and accountability, demonstrating that the risks of trading information online require proactive forms of security. [More]
SCORE 3.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,692 Total Clicks
Nov 14 - Nov 15
Mild
TechMobileLifestyleLifeRomance