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Singles seek out bizarre events to find a date with like-minded interests
Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,727 Total Clicks
Aug 16 - Nov 16
This Year and Mild
LifestyleRomance
Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,788 Total Clicks
Jul 15 - Dec 15
Mild
Consumers search for experiential forms of matchmaking
Implications - Dating apps and services are proliferating at a remarkable rate, aiming to appeal to the tech-savvy, experienced-driven millennial. To break through the noise and add intrigue, many of these services are introducing gamified aspects to the process. Dating has become so much more than the physical aspect of going on dates, and heightening the level of interactivity caters to the social interests of millennials. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
32,410 Total Clicks
Aug 15 - Nov 16
This Year and Mild
TechMobileLifestyleLifeRomance
Women search for dating services that promote respect and accountibility
Implications - Mobile applications have transformed the way people meet, interact and date; unfortunately, such efficient, app-based forms of social interaction are often not set up to facilitate safety, protection or consequences when it comes to potential harassment. As a result, many dating apps now focus on fostering an environment of respect and accountability, demonstrating that the risks of trading information online require proactive forms of security. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
21,010 Total Clicks
Nov 14 - Nov 15
Mild
TechMobileLifestyleLifeRomance
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers are faced with new convenience-focused models for floral purchases
Implications - Taking note of the peer-to-peer economy, mobile florists seek to provide a modern solution for sending flowers that is centered around connecting flower farmers with urban consumers. Often incorporating convenience-focused text or app-based ordering features, such innovative concepts promise to reinvent an outdated floral delivery system that passes on much of the costs to consumers. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
180,953 Total Clicks
Oct 14 - Feb 16
Average
MarketingBusinessLifestyleEcoRomance
Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
531,022 Total Clicks
Feb 14 - Aug 15
Warm
Art & DesignLifestyleDIYRomance
Romantic occasions receive a humorous overhall with notorious pop culture icons
Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
126,281 Total Clicks
Jan 15 - Aug 15
Average
LifestyleRomance
Trend Hunter Services
Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
234,920 Total Clicks
Feb 14 - Aug 15
Warm
Contemporary expressions of affection take on a frank tone
Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
625,772 Total Clicks
Jan 13 - Aug 15
Hot
Art & DesignLifestyleRomance
Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
94,023 Total Clicks
Mar 14 - Jul 15
Mild
TechLifestyleRomance