Relish is a relationship training app that shares unlimited, one-on-one text-based coaching with a qualified relationship coach, as well as quizzes, activities and readings to help couples strengthen their bond and become better at working through struggles. The app shares customized lesson plans on foundational topics like listening, communication and opening up, plus step-by-step guides to help couples navigate challenging conversations.
The creator of Relish, Lesley Eccles, who also created FanDuel, says: "There’s an opportunity for something where you’re not necessarily at a stage where you’re willing to shell out $4,000 on average for couples therapy, but you need something and you want something tailored to your particular needs."
With the app, users are able to identify and keep tabs on their strengths and weaknesses and even gamify parts of a relationship, such as shared chores, which can often be a source of strain and arguments.
Why This Trend Is Growing
- Relationship Training Apps
- Disruptive innovation opportunity: Develop relationship training apps that offer personalized coaching and activities to help couples improve their bond without the high cost of therapy.
- One-on-one Text-based Coaching
- Disruptive innovation opportunity: Create platforms that offer unlimited, one-on-one text-based coaching to provide accessible support and guidance for individuals seeking to enhance their relationships.
- Gamifying Relationship Improvement
- Disruptive innovation opportunity: Innovate apps that gamify relationship improvement by integrating shared activities and goal-setting, allowing couples to address challenges in a fun and engaging manner.
Industries Being Reshaped
- Mental Health and Wellbeing
- Disruptive innovation opportunity: Combine technology and mental health expertise to create platforms that offer accessible relationship coaching and support services to individuals seeking to enhance their overall wellbeing.
- Virtual Coaching and Consulting
- Disruptive innovation opportunity: Develop virtual coaching and consulting platforms that connect individuals with qualified relationship coaches to provide personalized guidance and support remotely.
- Gamification and Edtech
- Disruptive innovation opportunity: Merge gamification principles and educational technology to create platforms that help couples improve their relationship skills through interactive, goal-oriented activities.
