Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Discreet
Treatment
Discreet erectile dysfunction supplements protect customers' privacy.
5.5
Trend score
Trend
What is the Discreet Treatment trend?
Discreet Treatment: Brands in the men's health space are launching sexual health products with discreet packaging and branding. These treatments are for conditions such as erectile dysfunction without exposing the consumer. From the shipping packaging to the branding, the products are masked for privacy.
Insight
The consumer insight behind the Discreet Treatment trend
While research suggests that one in ten men in the United States are faced with erectile dysfunction-related challenges at some point, most men are hesitant to discuss the topic as acknowledging these conditions can make men feel embarrassed. However, these men still desire treatment and solutions, as they don't want to be inhibited by symptoms in the most crucial moments. As a result, these men are gravitating towards discreet products that hide the treatment purpose on the package.
Trend themes
Themes within the Discreet Treatment trend
Three behaviours holding the trend together01
Discreet Packaging
Men's health brands are launching products with discreet packaging and branding to protect customer privacy.
02
Subscription-based Services
Monthly subscription-based services like BlueChew make it easier for men to obtain ED medications more conveniently and privately.
03
CBD-based Supplements
CBD-based supplements like leaf remedy's Libido gummies offer a natural and holistic solution to enhance sexual health and treat conditions such as ED and low libido.
Industry implications
What the Discreet Treatment trend means for industry
Where the trend changes the playbookFor
Men's Sexual Wellness
Men's sexual wellness is a growing industry projected to reach $39 billion by 2024, providing an opportunity for businesses to tap into the market with innovative products and services.
For
Telehealth
Telehealth services like BlueChew's online consultation and delivery model offer a convenient and private alternative to traditional in-person doctor visits and pharmacy pickups.
For
CBD and Cannabis
The CBD and cannabis industry is expanding with the growing demand for natural and holistic treatments, providing an opportunity for businesses to develop innovative CBD-based products like leaf remedy's Libido gummies.
Workshop question
How could your brand address less-commonly discussed health conditions with discreet or masked products?
Trend signals
Trend signals for Discreet Treatment
Trend score 5.5 out of 10, from popularity 83%, activity 68%, freshness 16%.
Popularity83%
Activity68%
Freshness16%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Discreet Treatment trend
4 featured examples from May 26 to Jun 2, 2023CategoryLifestyle
Fast-Acting Erectile Dysfunction Mints
Hims Launches Compounded Prescription Chewables, Hard Mints
Pharmaceutical companies can explore more innovative ways to produce and deliver chewable compounded drugs that cater to specific patient needs and preferences for a more personal…
CategoryBusiness
Discreet Libido Gummies
leaf remedy's CBD Gummies Treat Anxiety, Stress, ED, and enhance Libido
Discreet libido gummies presents an opportunity for disruptive innovation in the supplement industry by offering a natural and discreet alternative to traditional libido enhancers.
CategoryLifestyle
Sexual Performance Gummies
Elm and Rye's Libido Gummies Feature Nourishing Natural Ingredients
This industry could capitalize on the trend of natural and convenient supplements like Elm and Rye's Libido gummies.
CategoryLifestyle
Monthly ED Subscription Services
'BlueChew' is a Discrete Service that Delivers ED Medications
The healthcare industry can utilize online subscription services and virtual medical consultations to offer more accessible and convenient treatment options for patients.
