Dating app developers are setting challenges to enhance user experience
Trend - Either deployed as a marketing campaign or a new feature, developers of mobile dating applications are inserting more excitement into the browsing experience by introducing various challenge-based activations.
Insight - Contemporary consumers are constantly bombarded with new innovations and interesting opportunities in today's fast-paced environment and as a result, individuals often find themselves in the spirit of being adventurous and trying out something new. This creates a demand for the consistent rotation of exciting experiences that leave consumers not only entertained but also engaged in meaningful ways.
Insight - Contemporary consumers are constantly bombarded with new innovations and interesting opportunities in today's fast-paced environment and as a result, individuals often find themselves in the spirit of being adventurous and trying out something new. This creates a demand for the consistent rotation of exciting experiences that leave consumers not only entertained but also engaged in meaningful ways.
Workshop Question - How can your brand better engage consumers through challenges?
