Pistachio-based dairy products become popular alternatives to milk
Trend - Pistachio-based dairy products are becoming an increasingly popular alternative to milk and other alternative-milk based items. These milks and butters offer a mild taste and nutritional content.
Insight - Consumers' growing focus on alternative dairy products doesn't just come from lactose intolerance or veganism. Often, people opt for alternative dairy options because they view them as healthier choices, and because their formulations make them just as effective in taste and function as dairy. Thus, consumers expect that brands offer them a diverse range of options when it comes to alternative ingredients.
Insight - Consumers' growing focus on alternative dairy products doesn't just come from lactose intolerance or veganism. Often, people opt for alternative dairy options because they view them as healthier choices, and because their formulations make them just as effective in taste and function as dairy. Thus, consumers expect that brands offer them a diverse range of options when it comes to alternative ingredients.
Workshop Question - How is your brand catering to consumers' desire for alternative ingredients?
