Pistachio-based dairy products become popular alternatives to milk
Trend - Pistachio-based dairy products are becoming an increasingly popular alternative to milk and other alternative-milk based items. These milks and butters offer a mild taste and nutritional content.
Insight - Consumers' growing focus on alternative dairy products doesn't just come from lactose intolerance or veganism. Often, people opt for alternative dairy options because they view them as healthier choices, and because their formulations make them just as effective in taste and function as dairy. Thus, consumers expect that brands offer them a diverse range of options when it comes to alternative ingredients.
Insight - Consumers' growing focus on alternative dairy products doesn't just come from lactose intolerance or veganism. Often, people opt for alternative dairy options because they view them as healthier choices, and because their formulations make them just as effective in taste and function as dairy. Thus, consumers expect that brands offer them a diverse range of options when it comes to alternative ingredients.
Workshop Question - How is your brand catering to consumers' desire for alternative ingredients?
Trend Themes
1. Growing Demand for Alternative Dairy Products - Consumers are seeking healthier choices and expect a diverse range of alternative ingredients.
2. Increasing Popularity of Plant-based Milk Alternatives - Consumers are interested in unique tastes, textures, better-for-you nutritional values, and ability to pair well with different food and beverage products.
3. Rising Trend of Indulgent Vegan Butters - Vegan and health-conscious consumers are favoring indulgent butters that are healthy, eco-friendly, and feature a single ingredient.
Industry Implications
1. Dairy Alternatives - Brands continue to cater to consumers' expectations for a diverse range of alternative ingredients
2. Plant-based Food and Beverage - Brands focus on introducing plant-based milk alternatives with unique tastes and textures.
3. Vegan and Organic Food - Brands benefit from consumer demand for indulgent vegan butters that are healthy, eco-friendly, and feature a single ingredient.
