Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pistachio
Dairy
Pistachio-based dairy products become popular alternatives to milk.
2.9
Trend score
Trend
What is the Pistachio Dairy trend?
Pistachio Dairy: Pistachio-based dairy products are becoming an increasingly popular alternative to milk and other alternative-milk based items. These milks and butters offer a mild taste and nutritional content.
Insight
The consumer insight behind the Pistachio Dairy trend
Consumers' growing focus on alternative dairy products doesn't just come from lactose intolerance or veganism. Often, people opt for alternative dairy options because they view them as healthier choices, and because their formulations make them just as effective in taste and function as dairy. Thus, consumers expect that brands offer them a diverse range of options when it comes to alternative ingredients.
Trend themes
Themes within the Pistachio Dairy trend
Three behaviours holding the trend together01
Growing demand for alternative dairy products
Consumers are seeking healthier choices and expect a diverse range of alternative ingredients.
02
Increasing popularity of plant-based milk alternatives
Consumers are interested in unique tastes, textures, better-for-you nutritional values, and ability to pair well with different food and beverage products.
03
Rising trend of indulgent vegan butters
Vegan and health-conscious consumers are favoring indulgent butters that are healthy, eco-friendly, and feature a single ingredient.
Industry implications
What the Pistachio Dairy trend means for industry
Where the trend changes the playbookFor
Dairy alternatives
Brands continue to cater to consumers' expectations for a diverse range of alternative ingredients
For
Plant-based food and beverage
Brands focus on introducing plant-based milk alternatives with unique tastes and textures.
For
Vegan and organic food
Brands benefit from consumer demand for indulgent vegan butters that are healthy, eco-friendly, and feature a single ingredient.
Workshop question
How is your brand catering to consumers' desire for alternative ingredients?
Trend signals
Trend signals for Pistachio Dairy
Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 9%.
Popularity41%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Pistachio Dairy trend
4 featured examples from Mar 15, 2019 to Dec 5, 2020CategoryLifestyle
Indulgent Vegan Pistachio Butters
The Nomz Pistachio Butter Plants a Tree for Each Pruchase
Health food brands should leverage the success of Nomz's vegan and organic pistachio butter to innovate and meet the growing demand for healthy and eco-friendly food products.
CategoryLifestyle
Pistachio Milk Alternatives
Three Trees' Pistachio Nutmilk is Ideal with Cereal, Chai Tea & Coffee
The food and beverage industry can explore new product development and innovation in the plant-based milk alternative market, targeting health-conscious consumers.
CategoryLifestyle
Barista-Friendly Pistachio Milks
Táche Has a Sweet and Nutty Flavor Profile & Froths Well
Companies that specialize in dairy-free products can expand their offerings to include innovative plant-based milk alternatives.
CategoryLifestyle
Pistachio-Based Nut Butters
The Nutty Gourmet Just Launched a Decadent Salted Pistachio Butter
Innovations in nut butter flavors and ingredients contribute to the ever-evolving food and beverage industry.
