Developed in Kelowna by UBC graduate Jason Bernhardt, Levity debuted an ambitious dating campaign on November 14th. Titled the #100happycouples challenge, the activation seeks to not only bring more awareness to the app, but also to "bring connections closer together at a time when community gathering is restricted." The goal of the dating campaign is to bring together 100 couples by Valentine's Day.
Levity encourages users to invite their friends to join the app and set them up with potential matches through the platform. In addition to this, the app also boasts a community element that pairs people who could potentially hit it off and asks the community to vote for or against the pairing. As a result, Levity is definitely a little bit more socially centered than other platforms on the market.
Image Credit: Levity