Brands offer beneficial services relating to dating
Trend - Brands are addressing the pressures and effort of dating by offering wellness-related solutions that give people more confidence in their dating abilities. Services include how-to guides and dating wellness workshops.
Insight - Modern day culture surrounding dating often includes the help of technology and interacting with several people, both online and in-person. This new dating culture has resulted in some people feeling overwhelmed by options, or by the process itself. Brands that are able to counter this with tools that help consumers manage are promoting wellness as it relates to intimacy.
Insight - Modern day culture surrounding dating often includes the help of technology and interacting with several people, both online and in-person. This new dating culture has resulted in some people feeling overwhelmed by options, or by the process itself. Brands that are able to counter this with tools that help consumers manage are promoting wellness as it relates to intimacy.
Workshop Question - How is your brand enhancing customer experiences?
