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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,233 more

Sober Community

"Sober curious" consumers are aided by modern communities

Trend - People who are choosing to avoid alcohol for reasons less serious than addiction are finding support and socialization in new versions of sober support groups. These communities include everything from alcohol-free bars to non-alcoholic wine clubs.

Insight - "Sober curious" consumers are on the rise as Millennials and Gen Z continue drinking less than their predecessors for the sake of their personal health. Consumers who don't value drinking still look for ways to socialize and bond with peers, and the formation of like-minded communities is crucial to that process.
Workshop Question - How is your brand prioritizing the health-focused values of Millennials and Gen Z?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
31,358 Total Clicks
Date Range:
Jul 19 — Dec 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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