Rethink with Tempest is a new app that was created to support the sober-curious community with everything from mini-courses and videos to lessons, articles and a way to connect with other like-minded individuals. The app bills itself as "an interactive community for anyone interested in taking a closer look at their relationship with alcohol," and it sets itself apart as from Tempest's paid membership platform, which is geared towards people with Alcohol Use Disorder who've decided to quit drinking.
The app shares helpful resources such as 10-day healthy habits challenges, morning meditations and supportive nighttime routines that don't end with a nightcap.
Driven by an increased interest in wellness, overall alcohol consumption is on the decline and the low- and no-alcohol market is continuing to expand. Heading into Dry January, this app promises to be particularly supportive to the growing sober-curious community.
Why This Trend Is Growing
- Sober-curious Community
- Apps that offer support and resources to individuals exploring their relationship with alcohol present opportunities for developing new platforms for wellness and community building.
- Low-alcohol Market
- The growing low-alcohol market presents a disruptive innovation opportunity for entrepreneurs to create and market new products and services focused on health and wellness.
- Interactive Community Platforms
- Interactive app communities that provide users with resources, challenges, and connections to like-minded individuals offer possibilities for developing new ways of engaging with users in areas such as wellness, personal development, and beyond.
Industries Being Reshaped
- Health and Wellness
- The health and wellness industry can benefit from the emergence of apps that cater to the sober-curious community and the thriving low-alcohol market by developing new health programs and products.
- Technology
- The integration of technology and personal development can create new opportunities for entrepreneurs to develop interactive apps that offer customers personalised content for sober-curious individuals.
- Hospitality and Beverages
- The hospitality and beverages industry can consider new ventures within the low-alcohol market segment to cater to the growing trend of sober-curious mindset and alcohol moderation.
