Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sparkling
Collagen
Collagen-infused sparkling beverages are increasingly popular.
5.0
Trend score
Trend
What is the Sparkling Collagen trend?
Sparkling Collagen: Collagen-infused sparkling waters are offering enhancements to these traditional beverages that aren't typically seen. The use of collagen in these beverages markets them as good for skin and joint health.
Insight
The consumer insight behind the Sparkling Collagen trend
Consumers are more drawn to nutrionally enhanced versions of traditional food and beverage items because they allow for them to be healthier, without changing their routines. If products they typically consume are elevated with nutritional benefits, it helps consumers withut them having to put extra effort into their health.
Trend themes
Themes within the Sparkling Collagen trend
Three behaviours holding the trend together01
Nutrition-Enhanced Beverages
Enhancing traditional food and beverage items with nutritional benefits attracts consumers looking to conveniently improve their health.
02
Collagen-Infused Drinks
Collagen-infused drinks are becoming increasingly popular for their ability to provide skin and joint health benefits.
03
Functional Beverages
Consumers are drawn toward functional beverages that provide benefits beyond just hydration.
Industry implications
What the Sparkling Collagen trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry could benefit from exploring opportunities in the health and wellness space by offering enhanced and functional drinks.
For
Consumer Packaged Goods Industry
Consumer packaged goods companies could benefit from incorporating nutritional and wellness benefits into their existing products.
For
Beauty and Personal Care Industry
Beauty and personal care companies could explore the benefits of collagen in their products to provide benefits beyond just skin care.
Workshop question
How is your brand enhancing customers' routines with minimal effort?
Trend signals
Trend signals for Sparkling Collagen
Trend score 5.0 out of 10, from popularity 74%, activity 62%, freshness 13%.
Popularity74%
Activity62%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sparkling Collagen trend
7 featured examples from Dec 3, 2020 to Oct 27, 2022CategoryFashion
Collagen-Based Carbonated Beverages
Luster and Lum Recently Launched the Sparkling Collagen Water
The beverage industry may explore new product lines with added collagen for its potential health benefits.
CategoryLifestyle
Sparkling Protein Beverages
Circle Sparkling Protein Shares 20 Grams of Collagen Peptides Per Can
Opportunity for disruptive innovation: Collaborate with beverage manufacturers to create a new category of sparkling protein drinks that combine refreshment with protein benefits.
CategoryLifestyle
Bubbly Vegan Collagen Beverages
Care Bubbles Drinks Share Functional Beauty Benefits
Care Bubbles' functional beverages cater to the growing demand for wellness products that use natural, science-backed ingredients.
CategoryLifestyle
Prebiotic Fruit Beverages
Mortal Debuts the 'Mortal Power' Prebiotic Beverage
The functional beverages market is growing due to increasing health-consciousness among consumers, creating opportunities for companies to develop products that offer specific ben…
CategoryLifestyle
Sparkling Bamboo Beverages
Juno's Botanical Water is Rich in Antioxidants
Innovation in ingredient sourcing and brewing techniques can create exciting new options for consumers in the rapidly evolving beverage market.
CategoryLifestyle
Refreshing Collagen Drinks
Reneva's On-the-Go Beverages Have Zero Sugar & Zero Carbs
Opportunity for beverage companies to explore the health and wellness sector through the production of innovative functional drinks with beneficial ingredients.
CategorySpecial
Gratitude Gift Boxes
Foodiepages Partners with Local Female-owned Businesses for Giving Tuesday
E-commerce platforms can explore partnerships with local female-owned businesses to curate and sell gift boxes that support communities and personal development.
