Food and beverage brands are increasingly marketing regenerative ingredients
Trend - Regenerative agriculture is an eco-conscious conservation and rehabilitation approach to food and farming systems. As the climate is a growing concern for consumers, brands are increasingly flagging regenerative ingredients when marketing their product ranges.
Insight - The contemporary consumer is increasingly conscious of production practices and their toll on communities and the environment. As a result, a growing number of individuals are emphasizing the need for more serious and sustainable practices throughout, and establish this as a driving force when making purchasing decisions. When opting-in for products that cause as little harm to the environment as possible, consumers feel confident and better about themselves.
Insight - The contemporary consumer is increasingly conscious of production practices and their toll on communities and the environment. As a result, a growing number of individuals are emphasizing the need for more serious and sustainable practices throughout, and establish this as a driving force when making purchasing decisions. When opting-in for products that cause as little harm to the environment as possible, consumers feel confident and better about themselves.
Workshop Question - How can your brand utilize/market its use of regenerative ingredients?
