Love Grown's Refreshed Look Spotlights Wholesome Ingredients
Laura McQuarrie — November 8, 2019 — Marketing
References: lovegrown & prnewswire
Love Grown recently debuted a new look for its better-for you cereal, granola and oatmeal products that underlines the way it fuses nutrition and everyday foods. The refreshed look from the brand underlines simple ingredients and the better-for-you product qualities, including the fact that the breakfast solutions are made with beans, brown rice and toasted oats.
The vegan and gluten-free breakfast products are packed with plant-based sources of protein and plenty of fun flavors, as Love Grown offers varieties like the kid-friendly chocolatey Comet Crisps or the fruity Sea Stars Cereal made with a nourishing blend of navy, lentil and garbanzo beans, plus ingredients like radish juice for color. To convey the taste and texture of its better-for-you breakfast cereals, the redesigned packaging also features larger images.
The vegan and gluten-free breakfast products are packed with plant-based sources of protein and plenty of fun flavors, as Love Grown offers varieties like the kid-friendly chocolatey Comet Crisps or the fruity Sea Stars Cereal made with a nourishing blend of navy, lentil and garbanzo beans, plus ingredients like radish juice for color. To convey the taste and texture of its better-for-you breakfast cereals, the redesigned packaging also features larger images.
Trend Themes
1. Clean Label Foods - The refreshed look emphasizes simple, wholesome ingredients, which aligns with the growing consumer demand for clean label foods.
2. Plant-based Protein - Love Grown's products highlight the use of beans as a primary source of protein, tapping into the rising trend of plant-based diets and alternative protein sources.
3. Innovative Packaging - The redesigned packaging with larger images demonstrates an opportunity for disruptive innovation in cereal packaging, as it aims to convey taste and texture to customers.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers can explore the growth potential of offering clean label alternatives and incorporating plant-based proteins into their products, similar to Love Grown's approach.
2. Health Food Retail - Health food retailers can leverage the demand for clean label foods and plant-based protein options by stocking and promoting Love Grown's better-for-you cereals, granola, and oatmeal products.
3. Packaging Design - The innovative packaging of Love Grown's cereal products presents an opportunity for disruptive packaging design in the food industry, inspiring other companies to rethink how they visually communicate their product quality and attributes.
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