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Designer Fitness

Designer brands tap into the fitness industry with branded exercise equipment

Trend - Luxury labels and streetwear brands are entering the fitness space with the launch of branded workout equipment. The shift includes monogrammed yoga mats and streetwear-covered exercise balls, products that act as a symbol of a consumer's dedication to healthy living.

Insight - Driven by an interest in living "better" that's propagated by social media, Gen Z and Millennial consumers view wellness as a lifestyle that embraces mental and physical health. Propelled by a desire to showcase their health-focused accomplishments on social media, these consumers are drawn to products with presentable luxe aesthetics that make showcasing their "healthy" lifestyle more appealing.
Workshop Question - How could your brand make its product/service more shareable?
Trend Themes
1. Luxury Workout Equipment - High-end brands are entering the fitness space with branded workout equipment.
2. Fashion-forward Fitness - Consumers are drawn to products with presentable luxe aesthetics that make showcasing their 'healthy' lifestyle more appealing.
3. Premium Designer Fitness - Designer brands are tapping into the fitness industry with branded exercise equipment.
Industry Implications
1. Luxury Goods - Companies in the luxury goods industry have opportunities to enter the fitness space with branded workout equipment.
2. Fitness Equipment - The fitness equipment industry can explore partnerships with fashion and luxury brands to create high-end workout gear.
3. Fashion - Fashion brands can expand their product line and tap into the fitness industry by offering designer workout gear.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
127,659 Total Clicks
Date Range:
Oct 19 — Oct 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luxe Designer Workout Gear
Luxe Designer Workout Gear
The Versace Gold Medusa Dumbbells are Chic and Functional
These Versace Gold Medusa Dumbbells embody luxury and are a lavish gift idea for workout-obsessed consumers with a love of fashion. Fusing style with function, the gold tone 3kg weights are made... MORE
Designer Workout Equipment
Designer Workout Equipment
The fonv Pilates Equipment Series Has No Bulky Mechanical Parts
The fonv Pilates equipment series is a range of products for athletic individuals that enables them to maximize their workout capabilities from home without having to worry about the design... MORE
Fashion Brand Fitness Equipment
Fashion Brand Fitness Equipment
Technogym Partners with Dior to Launch 'Doir Vibe' Fitness Items
Fitness equipment and technology manufacturer Technogym has teamed up with French luxury fashion brand Dior to launch the ‘Dior Line’—an assortment of premium fitness equipment... MORE
Fashion-Covered Exercise Balls
Fashion-Covered Exercise Balls
MDCQ's Bounce Chairs Offer Office Alternatives for Streetwear Fans
MDCQ’s Bounce Chairs combine fashion with exercise to offer consumers a unique office accessory that’s sure to stand out in one’s home. Exercise balls are an excellent alternative... MORE
Designer Monogrammed Yoga Mats
Designer Monogrammed Yoga Mats
Louis Vuitton's Yoga Mats are a Luxe Alternative
Louis Vuitton yoga mats have arrived for the more luxurious consumer, boasting a monogrammed print that’s sure to make a statement at any workout facility. In the midst of COVID-19, consumers... MORE
Branded Designer Yoga Mats
Branded Designer Yoga Mats
Off-White's Yoga Mat Offers Streetwear Sensabilities
Off-White’s yoga mat is perfect for consumers looking to exercise, while still flexing their personal style. For years now Off White has been offering designer iterations of everyday items... MORE

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