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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,233 more

Designer Fitness

Designer brands tap into the fitness industry with branded exercise equipment

Trend - Luxury labels and streetwear brands are entering the fitness space with the launch of branded workout equipment. The shift includes monogrammed yoga mats and streetwear-covered exercise balls, products that act as a symbol of a consumer's dedication to healthy living.

Insight - Driven by an interest in living "better" that's propagated by social media, Gen Z and Millennial consumers view wellness as a lifestyle that embraces mental and physical health. Propelled by a desire to showcase their health-focused accomplishments on social media, these consumers are drawn to products with presentable luxe aesthetics that make showcasing their "healthy" lifestyle more appealing.
Workshop Question - How could your brand make its product/service more shareable?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
50,764 Total Clicks
Date Range:
Oct 19 — Dec 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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